Comscore Ranks Top Web Sites in Germany For September
Back to School Rush Boosts Traffic to Online Retail Properties
ProSiebenSat1 Sites Breaks into Top Ten Online Properties in Germany
LONDON, UK, OCTOBER 30, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top Internet properties and fastest growing properties in Germany for September, based on data collected through the Comscore World Metrix audience measurement service.
Google was the most visited property in Germany with 23.2 million unique visitors age 15 or older, reaching 70 percent of the total German Internet audience. Google was followed by eBay, which last month overtook Microsoft Sites to become the second most visited property from within Germany. The online marketplace served 17.7 million unique visitors in September, having grown 2.1 percent from the previous month.
Boosted by back-to-school shopping at the beginning of the month, online retail sites proved particularly popular in September. One such site, Otto Gruppe, was the fastest growing of the Top 10 German properties, increasing total traffic by 8.8 percent to 13.7 million unique visitors. It was joined by Arcandor AG, a property which controls a number of online retail channels including Quelle.de and Neckermann.de.
Bob Ivins, EVP of International Markets at Comscore, observed: “With the German summer holiday coming to a close and the coinciding back-to-school rush beginning, online retail sites performed well in September. As we move into the winter months, it will be interesting to see if the online retail sector can carry this momentum into the Christmas shopping season.”
Following their acquisition of a 70 percent share in MyVideo.de, a German video sharing site that received traffic of 8.3 million unique visitors from within Germany in September, ProSiebenSat1 Sites became the eighth largest property in Germany. The property, which represents the online presence of Germany’s largest commercial TV broadcaster, attracted 13.3 million unique visitors in September.
Top 10 German Online Properties | ||||
Property | Total Unique Visitors (000) | % Reach September 2007 | ||
August 2007 | September 2007 | % Change | ||
Total German Internet Audience | 32,991 | 33,174 | 1% | 100% |
Google Sites | 23,146 | 23,216 | 0% | 70% |
eBay | 17,361 | 17,730 | 2% | 53% |
Microsoft Sites | 17,189 | 17,133 | 0% | 52% |
Time Warner Network | 15,495 | 15,655 | 1% | 47% |
United-Internet Sites | 15,627 | 15,581 | 0% | 47% |
Otto Gruppe | 12,619 | 13,724 | 9% | 41% |
Wikipedia Sites | 12,840 | 13,433 | 5% | 40% |
ProSiebenSat1 Sites | 13,397 | 13,284 | -1% | 40% |
T-Online Sites | 12,477 | 12,782 | 2% | 39% |
Arcandor AG | 12,012 | 12,138 | 1% | 37% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
The fastest growing property in Germany in September was online retail site, Yatego GmbH. The site grew 33 percent to reach 2.6 million unique visitors. It was joined by two popular consumer electronics sites, Apple Inc. and Sony Online. Apple Inc. grew 22 percent to reach 4.5 million unique visitors – a sign that the forthcoming European release of the Apple iPhone (due for November) is being eagerly awaited in Germany. Meanwhile, traffic to Sony Online increased 15 percent in September to reach 1.7 million unique visitors.
Axel Springer Verlag was the largest of the fastest growing properties in Germany. The online media property, which controls a variety of media channels including Computerbild.de and Rollingstone.de, grew 16 percent to reach 5.9 million unique visitors.
Another notable gaining property was WordPress, a blogging site that provides downloadable software for Internet bloggers. The site grew 32 percent in September to reach 2.7 million unique visitors, which is consistent with the site’s Europe-wide trend, where it grew 27 percent to reach 21.6 million unique visitors.
Top 10 German Gaining Properties | |||
Property | Total Unique Visitors (000) | ||
Aug 2007 | Sep 2007 | % change | |
Total German Internet Audience | 32,991 | 33,174 | 1% |
Yatego GmbH | 1,941 | 2,585 | 33% |
WordPress | 2,049 | 2,706 | 32% |
Apple Inc. | 3,719 | 4,543 | 22% |
GULLI.COM | 2,367 | 2,878 | 22% |
Zylom | 1,681 | 1,984 | 18% |
FUNPIC.DE | 2,848 | 3,314 | 16% |
RapidShare AG | 2,995 | 3,485 | 16% |
Axel Springer Verlag | 5,067 | 5,873 | 16% |
auFeminin.com Network | 2,233 | 2,584 | 16% |
Sony Online | 1,460 | 1,685 | 15% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com