Comscore MMX Ranks Top 50 U.S. Web Properties for May 2008
Mother’s Day Prompts Growth to Flower and Gift Sites, while Summer Vacation Planning Drives Traffic to Travel Sites
Google Sites Remains #1 Property
RESTON, VA, June 18, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for May 2008 based on data from the Comscore MMX service. Content categories showing gains in May included flowers/gifts/greetings, jewelry/luxury goods/accessories, coupon, and travel sites.
“Mother’s Day was a key driver of Web activity in May, as the convenience of online shopping for flowers and gifts drew many to retail sites,” commented Jack Flanagan, executive vice president of Comscore MMX. “Summer travel was also on Americans’ minds this month as warmer weather and the end of the school year spurred vacation planning. With Americans feeling the pocket pinch of soaring gas prices, rising food costs and an unsteady market, scouring the Internet for hot travel deals was essential for many to ensure an affordable summer vacation.”
Honoring Mom Drives Traffic to Gift and Retail Sites
Flowers/gifts/greetings sites saw gains with the celebration of Mother’s Day on May 11. The category reached 42.4 million visitors, up 15 percent from April, making it the top-gaining category for the month. AmericanGreetings Property led the category with 15.7 million visitors (up 5 percent), followed by Hallmark with 5.5 million visitors (up 23 percent). Proflowers.com ranked third with nearly 5.5 million visitors, representing a 319-percent gain versus April and ranking it as one of the top-gaining properties for the month. The e-cards category also saw traffic increase, as it grew 8 percent to more than 35 million visitors.
Other retail categories gained as a result of Mother’s Day, including jewelry/luxury goods/accessories (up 9 percent to 17.5 million visitors) and mall sites (up 9 percent to 29 million visitors). MSN Shopping led the mall category with 7 million visitors, a 25-percent jump from April.
Traffic to Coupon Sites Increases as Economic Concerns Rise
With rising consumer costs affecting many Americans, coupon sites saw their traffic soar in May as people looked for ways of reducing their monthly budgets. The category grew 11 percent to 24.5 million visitors during the month, as each of the top five sites in the category experienced double-digit gains. Coupons, Inc. led the category with 7.2 million visitors (up 20 percent), followed by Eversave.com with 5.2 million visitors (up 13 percent) and CoolSavings.com with more than 5.1 million visitors (up 24 percent).
Summer Vacation Draws Many to Travel Sites
With Memorial Day marking the unofficial beginning of summer and vacation season, several travel categories achieved gains. The travel-information category grew 9 percent to more than 47 million visitors, led by Travel Ad Network with 11.7 million visitors (up 7 percent), Yahoo! Travel with 10 million visitors (up 5 percent), and Tripadvisor Sites with 8.2 million visitors (up 16 percent).
Online travel agent sites grew 7 percent to 45 million visitors, led by Expedia Inc. with 25.4 million visitors (up 8 percent), Travelocity with 12 million visitors (up 10 percent), and Orbitz.com with more than 9 million visitors. Travel – ground/cruise sites also saw an increase, up 6 percent to 11.2 million visitors.
Top 50 Properties
Google Sites maintained its #1 position in the Top Properties ranking, reaching 143.4 million Americans in May. Yahoo! Sites ranked second with nearly 143 million visitors, followed by Microsoft Sites with 121.3 million visitors. Time Warner – Excluding AOL moved up one position to #9 with 56 million visitors. IRS.gov jumped 14 positions to #20 with 31 million visitors, propelled by Americans checking the status of tax refunds and stimulus checks.
Top 50 Ad Focus Ranking
Platform-A continued to lead the Ad Focus ranking, reaching 90 percent of the nearly 191 million Americans online in May. 24/7 Real Media moved up three spots to #15, while Turn, Inc. jumped 6 positions to #26, reaching 39 percent of the online population.
TABLE 1
Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) | ||||
Total Unique Visitors (000) | ||||
Apr-08 | May-08 | % Change | Rank by Unique Visitors | |
Total Internet : Total Audience | 190,728 | 190,858 | 1 | N/A |
Proflowers.com | 1,301 | 5,453 | 319 | 200 |
Vonage Holdings Corp | 2,202 | 4,832 | 119 | 227 |
Vlaze Media Networks, Inc. | 4,021 | 7,162 | 78 | 153 |
Discovery.com Sites | 8,800 | 15,473 | 76 | 62 |
IRS.gov | 23,354 | 31,113 | 33 | 20 |
UnitedHealth Group | 3,999 | 5,302 | 33 | 203 |
Infospace Network | 7,005 | 8,988 | 28 | 119 |
Groupe Lagardere | 3,738 | 4,763 | 27 | 233 |
Hollywood.Net - Hollywood Online Network | 6,111 | 7,665 | 25 | 141 |
Toyota | 5,123 | 6,418 | 25 | 172 |
*Ranking based on the top 250 properties in May 2008
TABLE 2
Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) | |||
| Total Unique Visitors (000) | ||
Apr-08 | May-08 | % Change | |
Total Internet : Total Audience | 190,728 | 190,858 | 1 |
Flowers/Gifts/Greetings | 36,729 | 42,421 | 15 |
Coupons | 22,063 | 24,508 | 11 |
Travel - Information | 43,330 | 47,272 | 9 |
Jewelry/Luxury Goods/Accessories | 16,044 | 17,476 | 9 |
Mall | 26,641 | 29,009 | 9 |
Lotto/Sweepstakes | 27,028 | 29,293 | 8 |
e-cards | 32,591 | 35,319 | 8 |
Online Trading | 11,071 | 11,961 | 8 |
Online Travel Agents | 42,308 | 45,092 | 7 |
Travel - Ground/Cruise | 10,546 | 11,193 | 6 |
TABLE 3
Comscore Top 50 Properties (U.S.) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
Total Internet : Total Audience | 190,858 | |||||
1 | Google Sites | 143,389 | 26 | Adobe Sites | 28,107 | |
2 | Yahoo! Sites | 142,925 | 27 | Comcast Corporation | 26,564 | |
3 | Microsoft Sites | 121,257 | 28 | Yellowpages.com Network | 26,505 | |
4 | AOL LLC | 111,395 | 29 | Expedia Inc | 25,415 | |
5 | Fox Interactive Media | 89,424 | 30 | Gorilla Nation | 24,747 | |
6 | eBay | 78,271 | 31 | Bank of America | 23,966 | |
7 | Wikipedia Sites | 59,090 | 32 | Shopzilla.com Sites | 23,937 | |
8 | Amazon Sites | 58,314 | 33 | United Online, Inc | 23,768 | |
9 | Time Warner - Excluding AOL | 55,930 | 34 | CBS Corporation | 23,456 | |
10 | Ask Network | 54,563 | 35 | CareerBuilder LLC | 22,921 | |
11 | New York Times Digital | 48,280 | 36 | Photobucket.com LLC | 22,698 | |
12 | Apple Inc. | 48,050 | 37 | Gannett Sites | 22,592 | |
13 | Viacom Digital | 43,669 | 38 | Monster Worldwide | 21,325 | |
14 | Glam Media | 42,048 | 39 | Demand Media | 21,273 | |
15 | Weather Channel, The | 36,380 | 40 | WordPress | 20,015 | |
16 | Facebook.com | 35,594 | 41 | Real.com Network | 19,885 | |
17 | CNET Networks | 33,142 | 42 | ESPN | 18,981 | |
18 | craigslist, inc. | 31,489 | 43 | E.W. Scripps | 18,741 | |
19 | Wal-Mart | 31,196 | 44 | WebMD Health | 18,391 | |
20 | IRS.GOV | 31,113 | 45 | Hearst Corporation | 18,312 | |
21 | Superpages.com Network | 30,769 | 46 | WorldNow - ABC Owned Sites | 18,035 | |
22 | Target Corporation | 29,981 | 47 | Cox Enterprises Inc. | 17,853 | |
23 | AT&T, Inc. | 29,691 | 48 | Answers.com Sites | 17,630 | |
24 | Verizon Communications Corporation | 29,095 | 49 | WhitePages | 17,492 | |
25 | Disney Online | 28,350 | 50 | iVillage.com: The Womens Network | 17,173 |
TABLE 4
Comscore Ad Focus Ranking (U.S.) | ||||||||
Rank | Property | Unique Visitors (000) | Reach % | Rank | Property | Unique Visitors (000) | Reach % | |
Total Internet : Total Audience | 190,858 | 100.0 | ||||||
1 | Platform-A** | 172,422 | 90% | 26 | Turn, Inc** | 74,879 | 39% | |
2 | Advertising.com** | 170,722 | 89% | 27 | MySpace.com* | 73,691 | 39% | |
3 | Yahoo! Network** | 163,626 | 86% | 28 | NNN Total Newspapers: U.S. | 71,398 | 37% | |
4 | Google Ad Network** | 158,514 | 83% | 29 | Undertone Networks** | 70,605 | 37% | |
5 | Specific Media** | 150,336 | 79% | 30 | YouTube.com | 66,218 | 35% | |
6 | ValueClick Networks** | 145,884 | 76% | 31 | Gorilla Nation Media | 66,152 | 35% | |
7 | Tribal Fusion** | 141,908 | 74% | 32 | Quigo** | 65,816 | 34% | |
8 | Yahoo! | 141,023 | 74% | 33 | Ybrant Digital- AdDynamix/Oridian** | 65,642 | 34% | |
9 | 135,390 | 71% | 34 | eBay.com | 63,238 | 33% | ||
10 | Casale Media Network** | 129,752 | 68% | 35 | IAC Ad Solutions – Media Partners | 58,157 | 30% | |
11 | adconion media group** | 124,760 | 65% | 36 | MSN.com Home Page | 57,169 | 30% | |
12 | DRIVEpm** | 123,601 | 65% | 37 | Ask Network | 54,563 | 29% | |
13 | Traffic Marketplace** | 121,781 | 64% | 38 | Kontera** | 53,936 | 28% | |
14 | interCLICK** | 114,506 | 60% | 39 | MapQuest | 48,879 | 26% | |
15 | 24/7 Real Media** | 113,626 | 60% | 40 | NNN Top 25 | 48,660 | 25% | |
16 | AOL Media Network | 111,395 | 58% | 41 | Real Cities Network | 48,213 | 25% | |
17 | MSN-Windows Live | 107,710 | 56% | 42 | IB Local Network | 47,668 | 25% | |
18 | ADSDAQ by ContextWeb** | 104,152 | 55% | 43 | Amazon.com | 47,446 | 25% | |
19 | Tremor Media - Media Partners | 103,653 | 54% | 44 | YuMe Video Network - Media Partners | 46,823 | 25% | |
20 | Burst Media** | 89,450 | 47% | 45 | PrecisionClick** | 46,461 | 24% | |
21 | Collective Media** | 84,129 | 44% | 46 | Business.com Network | 46,228 | 24% | |
22 | AdBrite** | 83,731 | 44% | 47 | Userplane** | 44,543 | 23% | |
23 | Centro | 82,215 | 43% | 48 | Vizi Inc** | 44,542 | 23% | |
24 | CPX Interactive** | 77,459 | 41% | 49 | The Nabbr Network - Exclusive Media Partners | 40,512 | 21% | |
25 | Vibrant Media** | 76,155 | 40% | 50 | About | 40,301 | 21% |
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in Mayl. For instance, Yahoo! was seen by 74 percent of the more than 190 million Internet users in May.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
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