Social Networking and Multimedia among Fastest Growing Online Categories in Germany during Past Year
Social Networking Sites Yasni.de and Facebook.com Rank as Fastest Growing Properties in Germany
LONDON, U.K., March 9, 2009 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its rankings of the largest and fastest-growing Internet properties in Germany during the past year, based on data from the Comscore World Metrix audience measurement service.
The total German Internet audience grew 11 percent versus the previous year to 37.6 million visitors in January 2009. Amongst the fastest growing site categories were multimedia (up 36 percent to 23.8 million visitors), social networking (up 36 percent to 23.6 million visitors), entertainment (up 30 percent to 29.2 million visitors), and instant messengers (up 25 percent to 19.4 million visitors). Social networking sites, Yasni.de and Facebook.com were Germany’s fastest gaining properties during the period, followed by avatar-based social-gaming site, Pennergame.de.
Elsewhere, there were gains for the weather, shipping, news/information and gambling categories, while continued traction for the Firefox Web browser helped the Mozilla Organisation grow 72 percent to 7.2 million visitors over the same period.
Several properties made notable gains in the Top 25 Property ranking, most notably ProSiebenSat1 Sites, which ascended seven places to #3, primarily from Web traffic acquisitions, including Billiger.de and Wer-Weiss-Was.de. Other properties that gained in the ranking include Verlagsgruppe Georg von Holtzbrinck (up eight spots to #10), Axel Springer AG (up seven spots to #14) and Hubert Burda Media (up 17 spots to #15).
Top Gaining Site Categories January 2009 vs. January 2008
Top 10 Gaining Categories by Number of German Unique Visitors* | |||
Site Category | Total Unique Visitors (000) | ||
Jan-2008 | Jan-2009 | % Change | |
Total Internet : Total Audience | 33,904 | 37,646 | 11% |
Weather | 4,296 | 5,875 | 37% |
Multimedia | 17,504 | 23,770 | 36% |
Social Networking | 17,378 | 23,564 | 36% |
Shipping | 3,644 | 4,793 | 32% |
Entertainment | 22,402 | 29,189 | 30% |
Instant Messengers | 15,543 | 19,421 | 25% |
Portals | 24,849 | 30,882 | 24% |
Services | 25,956 | 32,170 | 24% |
News/Information | 17,091 | 21,056 | 23% |
Gambling | 6,284 | 7,702 | 23% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties January 2009 vs. January 2008
Top 10 Gaining Properties by Number of German Unique Visitors* | |||
Property | Total Unique Visitors (000) | ||
Jan-2008 | Jan-2009 | % Change | |
Total Internet : Total Audience | 33,904 | 37,646 | 11% |
Yasni.de | 323 | 2,037 | 530% |
Facebook.com | 556 | 3,143 | 465% |
Pennergame.de | 697 | 1,793 | 157% |
Quoka Verlag | 1,118 | 1,977 | 77% |
The Mozilla Organization | 4,205 | 7,219 | 72% |
Deutsche Post AG Sites | 2,752 | 4,033 | 47% |
Preisroboter.de | 1,184 | 1,674 | 41% |
United Online, Inc | 2,222 | 3,018 | 36% |
Gameforge Sites | 1,805 | 2,442 | 35% |
ZDF Sites | 1,824 | 2,342 | 28% |
*Ranking based on the top 100 German properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for January 2009
Top 25 Properties by Number of German Unique Visitors* | |||
Jan-09 Rank | Jan-08 Rank | Property | Total Unique Visitors (000) Jan-09 |
N/A | N/A | Total Internet : Total Audience | 37,646 |
1 | 1 | Google Sites | 30,370 |
2 | 3 | Microsoft Sites | 21,939 |
3 | 10 | ProSiebenSat1 Sites | 20,147 |
4 | 2 | eBay | 19,614 |
5 | 5 | AOL LLC | 18,208 |
6 | 4 | United-Internet Sites | 17,837 |
7 | 8 | Arcandor AG | 17,500 |
8 | 6 | Wikimedia Foundation Sites | 16,782 |
9 | 9 | T-Online Sites | 16,629 |
10 | 18 | Verlagsgruppe Georg von Holtzbrinck | 15,910 |
11 | 12 | Yahoo! Sites | 13,854 |
12 | 7 | Otto Gruppe | 13,087 |
13 | 13 | Amazon Sites | 12,841 |
14 | 21 | Axel Springer AG | 12,702 |
15 | 32 | Hubert Burda Media | 12,588 |
16 | 23 | RTL Group Sites | 12,508 |
17 | 11 | Deutsche Telekom | 11,273 |
18 | 15 | freenet AG | 9,924 |
19 | 16 | Lycos Europe Sites | 9,442 |
20 | 14 | Vodafone Group | 8,430 |
21 | 20 | Fox Interactive Media | 8,144 |
22 | 36 | The Mozilla Organization | 7,219 |
23 | 22 | ARD Sites | 7,102 |
24 | 28 | Sparkassen-Finanzgruppe | 5,851 |
25 | 34 | Apple Inc. | 5,577 |
*Ranking based on the top 100 German properties in January 2009.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
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