プレスリリース

11月 14, 2011

comScore Releases Overview of European Internet Usage in September 2011

30 Percent of European Internet Users Seek Career Information Online
Russia Overtakes Germany as Market with Largest Online Audience

LONDON, UK, 14 November 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 373.4 million unique visitors went online in September 2011 for an average of 26.4 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study showed strong growth in September 2011 for the Career Services and Development category with a 14 percent increase in unique visitors from the previous month.

Career Services and Development Sites Received Largest Number of Unique Visitors To Date
 In September 2011, nearly 30 percent of the European online audience (108.4 million unique people) visited sites in the Career Services and Development category, reflecting the most unique visitors the category has seen to date. Within the category, the Training and Education sub-category experienced the highest growth with a 28 percent increase, followed by Job Search with a 21percent increase.

Among the top Career Services and Development sites for September 2011, Monster Inc. received the most unique visitors at 9.4 million unique people. Indeed.com followed, with 8.3 million unique visitors, reflecting a sizeable 39 percent growth from the previous month. Jobrapido, an aggregator of listings from other job sites, ranked third, drawing 7.7 million visitors in September. The fourth largest site in the Career Services and Development category was Espace Emploi International, a site for French companies and French nationals listing international vacancies, which attracted nearly 5 million unique visitors in September 2011.

Top Career Services and Development Sites in Europe by Unique Visitors (000)
 September 2011 vs. August 2011
 Total European Audience, Age 15+, Home and Work Locations
 Source: comScore Media Metrix
Property Total Unique Visitors (000)
Sep-2011 % Change from Aug-2011
Total Internet : Total Audience 373,433 0%
Career Services and Development 108,395 14%
Monster, Inc. 9,443 7%
Indeed 8,307 39%
Jobrapido 7,651 16%
Espace Emploi International 4,978 -5%
Headhunter 4,574 10%
Bundesagentur für Arbeit 4,024 9%
Stepstone 3,842 10%
CareerBuilder LLC 3,839 23%
JSC Rabota dlya Was 3,594 12%
Superjob Sites 3,355 11%

Fastest Growing Properties in Europe
 Google Sites continued to rank as the top European web property in September with 341.1 million unique visitors, reaching more than 91 percent of the total European internet audience. Microsoft Sites ranked second with 263.3 million visitors (70.5 percent reach), followed closely by Facebook.com in third place with 250 million visitors (66.9 percent reach). Russian social network VKontakte continued to display the highest average engagement among top properties, with Europeans spending 427 minutes (7.1 hours) on the site.

Among the fastest growing properties in Europe from the August to September were the Dublin-based digital media company Populis (up 44 percent), Czech portal Seznam.cz (up 25 percent), and gaming site EA Online (up 16 percent). Italian telecommunications operator Wind Telecomunicazioni and the Mozilla Organization also showed substantial increases in traffic of 15 percent and 14 percent, respectively.

Top 15 Fastest Growing Properties in Europe by Total Unique Visitors (000)
 September 2011 vs. August 2011
 Total Europe Audience, Age 15+, Home and Work Locations
 Source: comScore Media Metrix
Properties Total Unique Visitors (000)
Aug-2011 Sep-2011 Percent Change
Total Internet : Total Audience 372,066 373,433 0%
Populis 12,162 17,533 44%
Seznam.cz AS 11,358 14,151 25%
EA Online 13,267 15,336 16%
WIND Telecomunicazioni 15,363 17,653 15%
The Mozilla Organization 58,041 66,428 14%
Vivendi 16,659 18,796 13%
Opera Software 16,720 18,763 12%
Gameforge Sites 12,738 14,293 12%
New York Times Digital 17,304 19,351 12%
RCS Media Group 13,744 15,347 12%
WordPress 60,339 67,219 11%
Ask Network 56,547 62,932 11%
Ucoz Web Services 28,219 31,162 10%
LinkedIn.com 24,834 27,296 10%
Rakuten Inc 13,301 14,564 9%

European Internet Usage by Country – Russia Overtakes Germany
 Below is a snapshot of European internet usage in the 18 reportable markets for which comScore provides individual reporting. In September 2011, Russia overtook Germany as the market with the highest number of unique visitors online. The U.K. showed the highest engagement, with users spending an average of nearly 36 hours online in September.

Overview of European Internet Usage by Country
 Ranked by Total Unique Visitors (000)
 September 2011
 Total Europe Audience, Age 15+, Home and Work Locations
 Source: comScore Media Metrix
  Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,420,316 24.0 2,292
Europe 373,433 26.4 2,805
Russian Federation 50,810 22.4 2,439
Germany 50,139 24.4 2,750
France 42,349 27.2 2,780
United Kingdom 37,197 35.6 3,272
Italy 23,748 18.5 1,986
Turkey 23,167 32.2 3,807
Spain 21,046 27.1 2,373
Poland 18,193 24.8 2,947
Netherlands 11,913 33.4 3,303
Sweden 6,208 24.9 2,489
Belgium 6,026 19.4 2,072
Switzerland 4,738 18.7 1,947
Austria 4,722 14.1 1,586
Portugal 4,239 21.8 2,191
Denmark 3,671 22.2 2,298
Finland 3,374 24.9 2,455
Norway 3,257 27.8 2,516
Ireland 2,343 20.2 1,979

About comScore
 comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com



タグ: Careers, Rankings,