Comscore MMX Ranks Top 50 U.S. Desktop Web Properties for January 2014
Americans Start Filing Returns, Driving Traffic to Tax Sites
Planning for 2014 Results in Strong Growth for Career and Travel Categories
RESTON, VA, February 24, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for January 2014 based on data from the Comscore MMX service. Americans began filing their returns from last year, resulting in huge traffic gains for Tax websites this month. Additionally, several Career Services and Travel subcategories experienced strong growth in online visitors, as many started looking for new jobs and planned their late winter and spring getaway destinations.
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) | |||
| Total Unique Visitors (000) | ||
Dec-13 | Jan-14 | % Change | |
Total Internet : Total Audience | 224,057 | 223,602 | 0 |
Business/Finance – Taxes | 6,105 | 24,424 | 300 |
Career Services and Development – Job Search | 19,936 | 27,773 | 39 |
Travel – Hotels/Resorts | 26,014 | 31,913 | 23 |
Travel – Ground/Cruise | 11,947 | 14,371 | 20 |
Travel – Transactions | 3,058 | 3,580 | 17 |
Travel – Online Travel Agents | 26,943 | 31,279 | 16 |
Health – Pharmacy | 6,186 | 7,163 | 16 |
Travel - Information | 49,590 | 57,225 | 15 |
Career Services and Development – Career Resources | 44,116 | 50,169 | 14 |
Travel – Airlines | 23,284 | 25,963 | 12 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 223,602 |
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1 | Yahoo Sites | 192,121 |
| 26 | Yelp.com | 35,196 |
2 | Google Sites | 189,226 |
| 27 | WebMD Health | 34,515 |
3 | Microsoft Sites | 175,576 |
| 28 | ESPN | 34,253 |
4 | 141,700 |
| 29 | Federated Media Publishing | 32,645 | |
5 | AOL, Inc. | 116,951 |
| 30 | Adobe Sites | 31,927 |
6 | Amazon Sites | 104,333 |
| 31 | Tumblr.com* | 30,962 |
7 | Glam Media | 87,184 |
| 32 | Dropbox Sites | 30,199 |
8 | Turner Digital | 74,325 |
| 33 | Meredith Digital | 29,973 |
9 | Wikimedia Foundation Sites | 74,317 |
| 34 | Netflix.com | 29,555 |
10 | CBS Interactive | 71,608 |
| 35 | YP Local Media Network | 29,364 |
11 | Weather Company, The | 69,486 |
| 36 | Pinterest.com | 29,222 |
12 | Apple Inc. | 66,945 |
| 37 | T365 - Tribune | 28,918 |
13 | Ask Network | 66,932 |
| 38 | WordPress.com* | 28,891 |
14 | eBay | 65,156 |
| 39 | Fox News Digital Network | 28,863 |
15 | Comcast NBCUniversal | 63,856 |
| 40 | Townsquare Media | 28,377 |
16 | About | 59,710 |
| 41 | Conde Nast Digital | 28,196 |
17 | Gannett Sites | 55,672 |
| 42 | New York Times Digital | 27,953 |
18 | 49,479 |
| 43 | Time Warner (Excl. Turner/WB) | 27,933 | |
19 | Demand Media | 45,721 |
| 44 | Defy Media | 27,267 |
20 | craigslist, inc. | 41,743 |
| 45 | Scripps Networks Interactive Inc. | 26,309 |
21 | Answers.com Sites | 40,249 |
| 46 | WorldNow Sites | 26,098 |
22 | Viacom Digital | 39,947 |
| 47 | BuzzFeed.com | 26,097 |
23 | Twitter.com | 39,300 |
| 48 | TechMedia Network | 25,066 |
24 | Hearst Corporation | 38,907 |
| 49 | Dow Jones & Company | 24,336 |
25 | Wal-Mart | 35,446 |
| 50 | Target Corporation | 23,566 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 223,602 | 100.0 |
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1 | AddThis | 217,374 | 97.2 |
| 1 | Google Ad Network** | 211,413 | 94.5 | ||
2 | Yahoo Sites | 192,121 | 85.9 |
| 2 | Advertising.com** | 189,799 | 84.9 | ||
3 | ShareThis | 183,613 | 82.1 |
| 3 | AT&T AdWorks** | 189,208 | 84.6 | ||
4 | 180,418 | 80.7 |
| 4 | Real Media Group - 24/7 Access** | 184,329 | 82.4 | |||
5 | Outbrain | 161,238 | 72.1 |
| 5 | Criteo** | 178,794 | 80.0 | ||
6 | Disqus | 152,732 | 68.3 |
| 6 | Casale Media - MediaNet** | 178,326 | 79.8 | ||
7 | Facebook.com | 139,591 | 62.4 |
| 7 | Microsoft Media Network US** | 174,425 | 78.0 | ||
8 | YouTube.com | 123,216 | 55.1 |
| 8 | ValueClick Networks** | 173,067 | 77.4 | ||
9 | AOL, Inc. | 116,951 | 52.3 |
| 9 | RadiumOne** | 169,658 | 75.9 | ||
10 | MSN | 110,791 | 49.5 |
| 10 | Genome from Yahoo** | 165,285 | 73.9 | ||
11 | Amazon.com* | 90,049 | 40.3 |
| 11 | Collective Display** | 164,778 | 73.7 | ||
12 | Glam Media | 87,184 | 39.0 |
| 12 | Burst Media** | 164,406 | 73.5 | ||
13 | Bing | 79,487 | 35.5 |
| 13 | Cox Digital Solutions - Network** | 157,933 | 70.6 | ||
14 | Ask Network | 66,932 | 29.9 |
| 14 | Exponential - Tribal Fusion** | 154,566 | 69.1 | ||
15 | Weather Channel, The | 64,024 | 28.6 |
| 15 | Specific Media** | 137,993 | 61.7 | ||
16 | Windows Live | 62,759 | 28.1 |
| 16 | Rocket Fuel** | 119,682 | 53.5 | ||
17 | About | 59,710 | 26.7 |
| 17 | Adconion Media Group** | 118,246 | 52.9 | ||
18 | Gannett Sites | 55,672 | 24.9 |
| 18 | Sourceknowledge Video Network** | 111,933 | 50.1 | ||
19 | Blogger | 50,923 | 22.8 |
| 19 | Vibrant Media** | 111,699 | 50.0 | ||
20 | 49,479 | 22.1 |
| 20 | Zedo ZincX** | 109,855 | 49.1 | |||
21 | Demand Media | 45,721 | 20.4 |
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22 | 5min Media Platform | 40,973 | 18.3 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Answers.com Sites | 40,249 | 18.0 |
| 1 | Rubicon Project** | 214,726 | 96.0 | ||
24 | CNN | 39,565 | 17.7 |
| 2 | Fulcrum5** | 177,379 | 79.3 | ||
25 | Twitter.com | 39,300 | 17.6 |
| 3 | engage:BDR** | 154,138 | 68.9 | ||
26 | IMDb | 37,879 | 16.9 |
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27 | Apple.com | 36,330 | 16.2 |
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28 | Yelp.com | 35,196 | 15.7 |
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29 | WebMD Health | 34,515 | 15.4 |
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30 | ESPN | 34,253 | 15.3 |
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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo Sites was seen by 85.9 percent of the 224 million Internet users in January.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.