Comscore MMX® Ranks Top 50 U.S. Desktop Web Properties for February 2014
Tax Season Produces Huge Gains in Category for 3rd Straight Month
Valentine’s Day Drives Traffic to Retail Sites in Flowers, Gifts, Greetings and Food Subcategories
RESTON, VA, March 25, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the Comscore MMX® service. For the third straight month, Americans flocked to tax websites as the season to file headed into full swing. February also brought about Valentine’s Day, which meant online visitors shopped for flowers, gifts, greetings cards and holiday foods, causing a boost in traffic to related retail subcategories. It should be noted that February typically sees softer gains overall due to it being three days shorter than January.
Comscore Top 5 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) | |||
| Total Unique Visitors (000) | ||
Jan-13 | Feb-14 | % Change | |
Total Internet : Total Audience | 223,602 | 222,390 | -1 |
Business/Finance – Taxes | 24,424 | 38,207 | 56 |
Retail – Flowers/Gifts/Greetings | 17,444 | 23,378 | 34 |
Retail – Food | 15,922 | 17,339 | 9 |
Retail – Computer Software | 61,521 | 66,819 | 9 |
Travel – Transactions | 3,580 | 3,875 | 8 |
Comscore Top 50 Properties (Desktop Only) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 222,390 |
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1 | Google Sites | 187,009 |
| 26 | Yelp.com | 32,823 |
2 | Yahoo Sites | 183,123 |
| 27 | WebMD Health | 32,339 |
3 | Microsoft Sites | 162,803 |
| 28 | Intuit | 32,021 |
4 | 133,565 |
| 29 | Dropbox Sites | 30,144 | |
5 | AOL, Inc. | 109,617 |
| 30 | Adobe Sites | 29,653 |
6 | Amazon Sites | 98,488 |
| 31 | Federated Media Publishing | 28,690 |
7 | Glam Media | 79,194 |
| 32 | ESPN | 28,388 |
8 | Wikimedia Foundation Sites | 68,941 |
| 33 | T365 - Tribune | 27,849 |
9 | Turner Digital | 68,919 |
| 34 | New York Times Digital | 27,494 |
10 | Weather Company, The | 68,747 |
| 35 | Conde Nast Digital | 27,291 |
11 | CBS Interactive | 65,293 |
| 36 | Netflix.com | 27,084 |
12 | Apple Inc. | 63,815 |
| 37 | Tumblr.com* | 26,503 |
13 | Ask Network | 63,080 |
| 38 | YP Local Media Network | 26,481 |
14 | About | 62,603 |
| 39 | Pinterest.com | 26,422 |
15 | eBay | 61,466 |
| 40 | Meredith Digital | 26,307 |
16 | Comcast NBCUniversal | 55,545 |
| 41 | Fox News Digital Network | 25,292 |
17 | Gannett Sites | 51,893 |
| 42 | BuzzFeed.com | 25,261 |
18 | 45,068 |
| 43 | Time Warner (Excl. Turner/WB) | 25,114 | |
19 | Answers.com Sites | 43,900 |
| 44 | Defy Media | 24,908 |
20 | Demand Media | 40,207 |
| 45 | WordPress.com* | 24,548 |
21 | craigslist, inc. | 38,171 |
| 46 | Ziff Davis Tech | 23,504 |
22 | TWITTER.COM | 37,376 |
| 47 | WorldNow Sites | 22,998 |
23 | Viacom Digital | 36,822 |
| 48 | IDG Network | 22,811 |
24 | Hearst Corporation | 35,535 |
| 49 | Liberty Interactive Corporation | 22,498 |
25 | Wal-Mart | 33,256 |
| 50 | TechMedia Network | 22,234 |
Comscore Ad Focus Rankings (Desktop Only) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 222,390 | 100.0 |
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1 | AddThis | 217,773 | 97.9 |
| 1 | Google Ad Network** | 209,314 | 94.1 | ||
2 | Yahoo Sites | 183,123 | 82.3 |
| 2 | Conversant (formerly ValueClick Networks)** | 184,068 | 82.8 | ||
3 | ShareThis | 183,070 | 82.3 |
| 3 | AT&T AdWorks** | 183,548 | 82.5 | ||
4 | 177,874 | 80.0 |
| 4 | Advertising.com** | 177,822 | 80.0 | |||
5 | Outbrain | 153,907 | 69.2 |
| 5 | Criteo** | 172,437 | 77.5 | ||
6 | Disqus | 139,980 | 62.9 |
| 6 | Casale Media - MediaNet** | 171,919 | 77.3 | ||
7 | Facebook.com | 131,249 | 59.0 |
| 7 | Microsoft Media Network US** | 168,770 | 75.9 | ||
8 | YouTube.com | 119,003 | 53.5 |
| 8 | RadiumOne** | 162,287 | 73.0 | ||
9 | AOL, Inc. | 109,617 | 49.3 |
| 9 | Genome from Yahoo** | 158,883 | 71.4 | ||
10 | MSN | 98,727 | 44.4 |
| 10 | Collective Display** | 157,277 | 70.7 | ||
11 | Amazon.com* | 80,551 | 36.2 |
| 11 | Burst Media** | 153,439 | 69.0 | ||
12 | Glam Media | 79,194 | 35.6 |
| 12 | Cox Digital Solutions - Network** | 150,986 | 67.9 | ||
13 | Bing | 76,733 | 34.5 |
| 13 | Specific Media** | 146,988 | 66.1 | ||
14 | Weather Channel, The | 63,571 | 28.6 |
| 14 | Exponential - Tribal Fusion** | 145,590 | 65.5 | ||
15 | Ask Network | 63,080 | 28.4 |
| 15 | Adconion Media Group** | 116,254 | 52.3 | ||
16 | About | 62,603 | 28.2 |
| 16 | Rocket Fuel** | 114,279 | 51.4 | ||
17 | Windows Live | 61,997 | 27.9 |
| 17 | Vibrant Media** | 113,804 | 51.2 | ||
18 | Gannett Sites | 51,893 | 23.3 |
| 18 | Zedo ZincX** | 100,690 | 45.3 | ||
19 | Blogger | 46,042 | 20.7 |
| 19 | Sourceknowledge Video Network** | 99,228 | 44.6 | ||
20 | 45,068 | 20.3 |
| 20 | CPX Interactive** | 92,580 | 41.6 | |||
21 | Answers.com Sites | 43,900 | 19.7 |
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22 | 5min Media Platform | 40,630 | 18.3 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | Demand Media | 40,207 | 18.1 |
| 1 | Rubicon Project** | 215,053 | 96.7 | ||
24 | Twitter.com | 37,376 | 16.8 |
| 2 | engage:BDR** | 182,444 | 82.0 | ||
25 | CNN | 35,919 | 16.2 |
| 3 | Fulcrum5** | 170,782 | 76.8 | ||
26 | Apple.com | 34,774 | 15.6 |
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27 | IMDb | 33,001 | 14.8 |
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28 | Yelp.com | 32,823 | 14.8 |
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29 | WebMD Health | 32,339 | 14.5 |
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30 | Walmart.com | 30,436 | 13.7 |
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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in February. For instance, Yahoo Sites was seen by 82.3 percent of the 222 million Internet users in February.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.