Comscore Reports the Top 10 Online Gaming Properties in Mexico in Conjunction with the Electronic Game Show
Spil Games Ranks 1st in Online Gaming Category with 3.2 Million Unique Visitors
Mexico City, Mexico, Septiembre 22nd, 2014 – Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released Online Gaming data from the Comscore MMX® service in conjunction with the Electronic Game Show (EGS) 2014. The data revealed that 10.3 million Mexicans visited Online Gaming sites in July 2014, representing 34 percent of the Mexican desktop internet population.
Top 10 Online Gaming Properties by Number of Unique Visitors
July data revealed that Spil Games maintained the first position in the ranking with more than 3.2 million unique visitors. Midasplayer.com Ltd. ranked second with 1.3 million of unique visitors, followed by Minigamers Sites with 1.1 million visitors and MiniJuegos (Moosite S.L.) with 783 thousand visitors. Spil Games had the highest average engagement at 30.4 minutes per visitor, followed by JuegosDiarios.com with 20.0 minutes and Minigamers Sites with 17.8 minutes.
Top 10 Online Gaming Properties by Number of Unique Visitors (000) | ||
Properties | Unique Visitors (000) | Average Minutes per Visitor |
Online Gaming | 10,286 | 35.6 |
Spil Games | 3,262 | 30.4 |
Midasplayer.com Ltd. | 1,365 | 12.5 |
Minigamers Sites | 1,171 | 17.8 |
MiniJuegos (Moosite S.L.) | 783 | 5.6 |
JuegosDiarios.com | 691 | 20 |
EA Websites | 655 | 13 |
Paisdelosjuegos.com.mx | 649 | 13.6 |
GSN Games | 584 | 7.5 |
Preguntados.com | 530 | 7.8 |
Juegosjuegos.com | 387 | 12.3 |
Most Visitors to Online Gaming Sites in Mexico are Women
A demographic analysis of the Online Gaming category in Mexico showed that 51 percent of visitors to the category are women. Among both males and females, the highest propensity to visit Online Gaming sites and the highest engagement occurred among age 6-14 year olds. Interestingly, Females age 55 and older also show high engagement with Online Gaming.
“This data reveals that the notion of gamers being predominantly men is a myth,” said Ivan Marchant, Vice President of Comscore Mexico. “In fact, we see that females are more likely to be Online Gamers than men, and across most demographic segments they are also more highly engaged. This dynamic means opportunity for marketers in Mexico interested in reaching females, who often influence a significant amount of household spending decisions.”
Alejandro Bertoldi, EGS manager added: “The data revealed by Comscore confirms the trends that we’ve seen during 12 years at EGS. At the most important video games event in our country, these insights can be very beneficial in helping attendees develop strategies for marketing success.”
Demographic Profile, Online Gaming | ||||
| Target Audience (000) | % Composition Unique Visitors | Composition Index Unique Visitors | Composition Index Page Views |
Base Audience: Persons: 6+ | 10,286 | 100.0 |
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Men – Age |
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All Men | 5,021 | 48.8 | 96 | 97 |
Men: 6-14 | 1,008 | 9.8 | 128 | 331 |
Men: 15-24 | 1,780 | 17.3 | 110 | 107 |
Men: 25-34 | 894 | 8.7 | 82 | 90 |
Men: 35-44 | 729 | 7.1 | 83 | 63 |
Men: 45-45 | 410 | 4.0 | 73 | 44 |
Men: 55+ | 200 | 1.9 | 73 | 90 |
Women – Age |
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All Women | 5,265 | 51.2 | 104 | 104 |
Women: 6-14 | 1,166 | 11.3 | 152 | 393 |
Women: 15-24 | 1,571 | 15.3 | 100 | 80 |
Women: 25-34 | 940 | 9.1 | 88 | 94 |
Women: 35-44 | 861 | 8.4 | 101 | 106 |
Women: 45-54 | 495 | 4.8 | 91 | 74 |
Women: 55+ | 232 | 2.3 | 87 | 158 |
*Composition Index = % Composition for Online Gaming / % Composition for Total Internet Population x 100. Index of 100 indicates average category representation among that demographic segment.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About EGS
During 12 years the Electronic Game Show (EGS) has been the most important video games event in Mexico. 2014 edition will be from October 3rd until 5th in Centro Banamex of Mexico City. For more information, please visit www.egs2014.com
Comscore
Rodrigo Ceron
Senior Director, Global Marketing
Comscore, Inc.
+52 (55) 6827-8330
worldpress@comscore.com