Comscore MMX Releases Top 50 Web Ranking for July
The Simpsons Movie Promotion Sparks Growth to Burger King Site making it the Top Gaining Property for July
Summer Vacation Season Continues to Spur Traffic to Travel Sites for the Third Consecutive Month
Top Nine Properties Unchanged in Top 50 Ranking; Viacom Digital Replaces Apple Inc. to Take Number Ten Spot
RESTON, VA, August 17, 2007 – Comscore MMX (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for July 2007. Summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site and July movie releases increased traffic to ticket sites. The month also saw traffic increase to car rental and ground/cruise sites as travel season continued its strong presence in the monthly rankings, while job search sites experienced gains as Americans sought summer jobs and new careers.
The Simpsons Movie Spurs Immense Growth to Burger King Site
As the top gaining property for the month, Burger King experienced a 774-percent increase to 4.2 million visitors. The tremendous jump in traffic was attributed to tie-ins with the recently-released The Simpsons Movie.
Summer Movie Season Drives Traffic to Ticket Sites
With the July release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites propelled the tickets category up 12 percent to 44.9 million visitors for the month. Moviefone gained 2 percent to 13.7 million visitors, while Fandango.com experienced a 62-percent increase to 10.2 million visitors and Movietickets.com saw a 107-percent increase to 6.7 million visitors for the month.
Summer Vacation Continues to Boost Traffic to Travel Sites in July
As vacation season continues, travel-related sites once again enjoyed solid growth for the month. The car rental category increased 15 percent to nearly 7 million visitors making it the top gaining category for July. Enterprise.com led the category with 3.3 million visitors (up 41 percent) followed by Avis Budget group with nearly 3 million visitors (up 14 percent) and Hertz with 1.9 million visitors (up 22 percent). Ground/cruise sites also saw significant gains for the month, reporting a 13-percent increase to 12 million visitors. Amtrack.com led the category with 2.5 million visitors (up 32 percent), followed by Vacationstogo.com with 2.4 million visitors (up 9 percent) and Carnival Cruise Lines with 1.7 million visitors (up 7 percent).
Job Search Sites Experience Growth
In contrast to vacation planning some Americans were in pursuit of a job in July, boosting traffic to job search sites by 11 percent to reach 17.2 million visitors for the month. The category was led by CareerBuilder.com Job Search with 7.9 million visitors (up 3 percent), followed by Monster.com Job Search with 5.5 million visitors (up 6 percent) and Yahoo! HotJobs Job Search with 4.9 million visitors (up 11 percent).
Top 50 Properties
July saw the top nine properties remain unchanged from their June ranking, while Viacom Digital moved up two spots to number 10 attracting more than 43 million visitors. Glam Media jumped five positions to number 34, drawing nearly 21 million visitors in July, and Facebook.com grew 9 percent in unique visitors, moving up three spots to claim number 17 in the ranking.
Top 50 Ad Focus Ranking
In July, Advertising.com remained atop the Ad Focus Ranking, reaching 88 percent of the more than 180 million Americans online. Google Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73 percent of the U.S. online population. Mapquest and Kontera also entered the ranking in July at positions 32 and 38, respectively. Finally, Interclick experienced a seven spot increase to number 22, reaching 41 percent of Americans online.
TABLE 1
Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) | ||||
Total Unique Visitors (000) | ||||
Jun-07 | Jul-07 | % Change | Rank by Unique Visitors | |
Total Internet : Total Audience | 178,839 | 180,078 | 1 | N/A |
Burger King | 479 | 4,188 | 774 | 241 |
FANDANGO.COM | 6,297 | 10,210 | 62 | 93 |
MediaNews Group, Inc. | 3,340 | 5,172 | 55 | 193 |
Geosign Technologies | 3,064 | 4,569 | 49 | 223 |
Foot Locker Sites | 2,813 | 3,985 | 42 | 249 |
Hollywood Media Corp. | 9,324 | 12,670 | 36 | 70 |
Revolution Health Network | 3,047 | 4,014 | 32 | 248 |
Shop.com Sites | 3,341 | 4,390 | 31 | 233 |
Mezi Media Sites | 10,521 | 13,771 | 31 | 61 |
Cablevision | 3,262 | 4,264 | 31 | 239 |
*Ranking based on the top 250 properties in July 2007
TABLE 2
Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.) | |||
| Total Unique Visitors (000) | ||
| Jun-07 | Jul-07 | % Change |
Total Internet : Total Audience | 178,839 | 180,078 | 1 |
Car Rental | 6,041 | 6,953 | 15 |
Ground/Cruise | 10,624 | 12,018 | 13 |
Entertainment - News | 42,057 | 47,484 | 13 |
Tickets | 40,246 | 44,906 | 12 |
Toys | 19,255 | 21,428 | 11 |
Job Search | 15,472 | 17,160 | 11 |
Real Estate | 41,385 | 44,765 | 8 |
Incentives | 15,375 | 16,509 | 7 |
Manufacturer | 26,185 | 27,956 | 7 |
Lotto/Sweepstakes | 27,219 | 28,914 | 6 |
TABLE 3
Comscore Top 50 Properties (U.S.) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
Total Internet : Total Audience | 180,078 | |||||
1 | Yahoo! Sites | 133,428 | 26 | CRAIGSLIST.ORG | 23,946 | |
2 | Google Sites | 123,892 | 27 | United Online, Inc | 23,683 | |
3 | Time Warner Network | 123,702 | 28 | Bank of America | 23,325 | |
4 | Microsoft Sites | 118,154 | 29 | Superpages.com Network | 22,526 | |
5 | Fox Interactive Media | 81,233 | 30 | CBS Corporation | 22,258 | |
6 | eBay | 79,787 | 31 | Shopzilla.com Sites | 21,983 | |
7 | Amazon Sites | 52,702 | 32 | CareerBuilder LLC | 21,723 | |
8 | Ask Network | 51,885 | 33 | Comcast Corporation | 20,659 | |
9 | Wikipedia Sites | 46,372 | 34 | Glam Media | 20,656 | |
10 | Viacom Digital | 43,056 | 35 | Yellowpages.com Network | 20,600 | |
11 | New York Times Digital | 42,710 | 36 | Real.com Network | 20,298 | |
12 | Apple Inc. | 42,561 | 37 | Lycos Sites | 20,268 | |
13 | Weather Channel, The | 38,534 | 38 | Gannett Sites | 20,089 | |
14 | Adobe Sites | 33,361 | 39 | Travelport | 19,689 | |
15 | Gorilla Nation | 32,560 | 40 | ARTISTdirect Network | 19,603 | |
16 | CNET Networks | 32,182 | 41 | ESPN | 18,227 | |
17 | FACEBOOK.COM | 30,557 | 42 | WhitePages | 17,919 | |
18 | Target Corporation | 30,391 | 43 | Cox Enterprises Inc. | 17,777 | |
19 | AT&T, Inc. | 29,692 | 44 | Citysearch | 17,251 | |
20 | Expedia Inc | 29,243 | 45 | WebMD Health | 16,829 | |
21 | Wal-Mart | 29,213 | 46 | E.W. Scripps | 16,819 | |
22 | Monster Worldwide | 25,753 | 47 | The Mozilla Organization | 16,742 | |
23 | Verizon Communications Corporation | 25,151 | 48 | Weatherbug Property | 16,289 | |
24 | Photobucket.com LLC | 24,188 | 49 | iVillage.com: The Womens Network | 15,925 | |
25 | Disney Online | 23,948 | 50 | Ticketmaster | 15,170 |
TABLE 4
Comscore Ad Focus Ranking (U.S.) | ||||||||
Rank | Property | Unique Visitors (000) | Reach % | Rank | Property | Unique Visitors (000) | Reach % | |
Total Internet : Total Audience | 180,078 | 100% | ||||||
1 | Advertising.com** | 158,905 | 88% | 26 | MYSPACE.COM | 69,617 | 39% | |
2 | ValueClick** | 131,914 | 73% | 27 | Vibrant Media** | 65,427 | 36% | |
3 | Yahoo! | 131,693 | 73% | 28 | adconion media group** | 64,621 | 36% | |
4 | Google Ad Network** | 131,057 | 73% | 29 | Gorilla Nation Media | 64,434 | 36% | |
5 | Tribal Fusion** | 128,884 | 72% | 30 | AdDynamix.com** | 64,210 | 36% | |
6 | Blue Lithium** | 119,476 | 66% | 31 | MSN.COM Home Page | 54,647 | 30% | |
7 | Specific Media** | 119,088 | 66% | 32 | Mapquest | 54,084 | 30% | |
8 | Casale Media Network** | 118,389 | 66% | 33 | Ask Network | 51,885 | 29% | |
9 | 116,186 | 65% | 34 | Undertone Networks** | 51,859 | 29% | ||
10 | AOL Media Network | 113,875 | 63% | 35 | YOUTUBE.COM | 44,180 | 25% | |
11 | Traffic Marketplace** | 109,284 | 61% | 36 | Business.com Network | 43,663 | 24% | |
12 | MSN-Windows Live | 105,438 | 59% | 37 | EBAY.COM Home Page | 41,164 | 23% | |
13 | DRIVEpm** | 96,290 | 53% | 38 | Kontera** | 39,149 | 22% | |
14 | 24/7 Real Media** | 95,503 | 53% | 39 | ABOUT.COM | 37,057 | 21% | |
15 | YAHOO.COM Home Page | 93,923 | 52% | 40 | FACEBOOK.COM | 30,557 | 17% | |
16 | Tremor Media | 92,490 | 51% | 41 | WEATHER.COM | 28,565 | 16% | |
17 | AOL | 90,936 | 50% | 42 | Nick Kids & Family | 26,150 | 15% | |
18 | CPX Interactive** | 79,683 | 44% | 43 | Real Cities Network | 25,395 | 14% | |
19 | Burst Media** | 76,422 | 42% | 44 | Disney Online | 23,948 | 13% | |
20 | Centro | 75,320 | 42% | 45 | PHOTOBUCKET.COM | 23,623 | 13% | |
21 | PrecisionClick** | 74,538 | 41% | 46 | CareerBuilder Network | 22,859 | 13% | |
22 | Interclick** | 74,011 | 41% | 47 | IMDB.COM | 22,805 | 13% | |
23 | ContextWeb** | 72,935 | 41% | 48 | Superpages.com Network | 22,526 | 13% | |
24 | AdBrite** | 72,414 | 40% | 49 | CNN | 22,494 | 12% | |
25 | EBAY.COM | 69,690 | 39% | 50 | Yellowpages.com Network | 20,600 | 11% |
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July.For instance, Yahoo! was seen by 73 percent of the more than 180 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
About Comscore MMX
Comscore MMX, a division of Comscore, Inc., provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.
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