Online Retailers in Latin America Enjoy Strong Seasonal Gains in Traffic During Christmas Shopping Season
Shipping, E-Cards and Food Sites Pick-up during Holiday Season
Facebook Among Top 10 Most Popular Sites in Latin America
LONDON, U.K., February 25, 2009 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in the Latin American region based on data from the Comscore World Metrix audience measurement service.
The onset of the Christmas shopping season brought increased traffic to online retail sites, with the flowers/gifts/greetings category experiencing the strongest growth, followed by the fragrances/cosmetics, sports/outdoor, toys and jewelry/luxury goods/accessories categories. Among product manufacturers, Sony Online and Mattel Sites achieved some of the largest visitor gains.
The e-cards category also enjoyed significant growth during the Christmas season, with traffic climbing 60 percent to nearly 11 million visitors – an increase driven in part by the 72-percent growth experienced by the American Greetings Property, which was the fastest growing site in the Latin American region in December. The hobbies/lifestyle – food (up 23 percent) and shipping (up 16 percent) site categories also saw strong gains in December.
Top Gaining Site Categories for December 2008
Top 10 Gaining Site Categories by Number of Unique Visitors from the Latin American Region* | |||
Category | Total Unique Visitors (000)* | ||
Nov-2008 | Dec-2008 | % Change | |
Total Internet : Total Audience | 73,698 | 74,906 | 2 |
e-cards | 6,849 | 10,970 | 60 |
Retail - Flowers/Gifts/Greetings | 3,144 | 4,937 | 57 |
Retail - Fragrances/Cosmetics | 1,646 | 2,553 | 55 |
Travel - Ground/Cruise | 1,059 | 1,436 | 36 |
Hobbies/Lifestyle - Food | 4,156 | 5,112 | 23 |
Retail - Sports/Outdoor | 2,444 | 2,943 | 20 |
Retail - Toys | 3,033 | 3,615 | 19 |
Retail - Jewelry/Luxury Goods/Accessories | 1,088 | 1,273 | 17 |
Shipping | 1,959 | 2,271 | 16 |
Retail - Food | 452 | 520 | 15 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for December 2008
Top 10 Gaining Properties by Number of Unique Visitors from the Latin American Region* | |||
Property | Total Unique Visitors (000)* | ||
Nov-2008 | Dec-2008 | % Change | |
Total Internet : Total Audience | 73,698 | 74,906 | 2 |
American Greetings Property | 1,434 | 2,471 | 72 |
Glam Media | 2,665 | 3,489 | 31 |
Sony Online | 2,716 | 3,531 | 30 |
Mattel Sites | 2,573 | 3,183 | 24 |
Megaupload.com | 4,409 | 5,426 | 23 |
Disney Online | 4,705 | 5,754 | 22 |
Travian Games | 2,020 | 2,467 | 22 |
The Mozilla Organization | 6,686 | 8,137 | 22 |
Mediafire.com | 2,488 | 3,028 | 22 |
Conduit.com | 5,221 | 6,315 | 21 |
*Ranking based on the top 100 properties in the Latin American region in December 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for December 2008
Top 25 Properties by Number of Unique Visitors from the Latin American Region* | |||
Dec-08 Rank | Nov-08 Rank | Property | Total Unique Visitors (000) Dec-08 |
N/A | N/A | Total Internet : Total Audience | 74,906 |
1 | 1 | Google Sites | 71,782 |
2 | 2 | Microsoft Sites | 71,067 |
3 | 3 | Yahoo! Sites | 41,032 |
4 | 4 | MercadoLibre | 32,174 |
5 | 5 | Terra Networks | 29,178 |
6 | 6 | Wikimedia Foundation Sites | 22,769 |
7 | 7 | UOL | 22,608 |
8 | 8 | Facebook.com | 20,963 |
9 | 9 | Batanga | 20,093 |
10 | 10 | WordPress | 18,118 |
11 | 11 | Organizacoes Globo | 17,077 |
12 | 12 | Grupo Brasil Telecom | 16,568 |
13 | 13 | HI5.COM | 15,931 |
14 | 16 | Hi-Media Group | 12,165 |
15 | 14 | Ask Network | 12,110 |
16 | 15 | AOL LLC | 11,874 |
17 | 19 | Fox Interactive Media | 11,200 |
18 | 20 | BuscaPé.com Inc. | 10,270 |
19 | N/A | NetShelter Technology Media | 10,231 |
20 | 21 | Adobe Sites | 9,739 |
21 | 22 | RapidShare AG | 9,587 |
22 | 18 | Orange Sites | 8,769 |
23 | 23 | Grupo Carso | 8,719 |
24 | 26 | Apple Inc. | 8,388 |
25 | 25 | Spil Games | 8,323 |
*Ranking based on the top 100 properties in the Latin American region in December 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/companyinfo.