Turkey Has Third Most Engaged Online Audience in Europe
Mike Read to Speak at Webrazzi on 19 October About ‘Turkey in the Global Internet and the Future of Online Measurement’
LONDON, UK, 18 October 2011 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3,706 pages per month, the highest consumption amongst all countries reported.
Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) | |||
Location | Total Unique Visitors (000) | Average Hours per Visitor | Average Pages per Visitor |
World-Wide | 1,411,178 | 23.6 | 2,211 |
Europe | 372,066 | 25.4 | 2,659 |
Germany | 50,410 | 24.5 | 2,710 |
Russian Federation | 49,991 | 21.7 | 2,332 |
France | 42,441 | 24.7 | 2,484 |
United Kingdom | 37,254 | 34.7 | 3,205 |
Italy | 23,613 | 15.8 | 1,647 |
Turkey | 23,100 | 32.7 | 3,706 |
Spain | 20,930 | 23.9 | 2,029 |
Poland | 18,193 | 24.1 | 2,794 |
Netherlands | 11,977 | 32.8 | 3,181 |
Sweden | 6,196 | 24.0 | 2,406 |
Belgium | 6,006 | 19.9 | 2,116 |
Switzerland | 4,712 | 18.3 | 1,882 |
Austria | 4,710 | 13.8 | 1,513 |
Portugal | 4,216 | 20.4 | 2,021 |
Denmark | 3,665 | 21.2 | 2,172 |
Finland | 3,368 | 24.1 | 2,312 |
Norway | 3,249 | 26.1 | 2,327 |
Ireland | 2,337 | 21.0 | 2,035 |
Facebook Most Engaging Site in Turkey
In Turkey, 23 million consumers spent a total of 45.3 billion minutes on the internet during August 2011. Facebook was the most engaging site with 13.1 billion minutes spent on the site, accounting for 28.8 percent of all time spent online during the month. International sites Facebook, Microsoft Sites (4 billion minutes) and Google Sites (3.9 billion minutes) took the top 3 spots with the remainder made up of local Turkish sites.
Top 10 Sites in Turkey by Total Minutes (MM) | |
| Total Minutes (MM) |
Total Internet : Total Audience | 45,282 |
Facebook.com | 13,056 |
Microsoft Sites | 4,014 |
Google Sites | 3,872 |
Mynet A.S. | 1,360 |
Aksoy Group | 991 |
DK Gazetecilik | 973 |
Hurriyet Internet Group | 519 |
Dogan Gazetecilik | 263 |
Dogan Online | 240 |
Turkuvaz Yayin | 237 |
Comscore to Speak at Webrazzi
Comscore Managing Director Mike Read will be speaking at Webrazzi in Istanbul, Turkey on Wednesday, 19 October, 2011. Mr. Read will be providing insights into the future of online measurement in Turkey as well as an overview of the internet, globally.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.