Comscore MMX Ranks Top 50 U.S. Web Properties for July 2013
Back-to-School Shopping Kicks Off at Fashion, Accessories and Consumer Goods Sites
Americans Look for Savings at Coupon Sites
RESTON, VA, August 21, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for July 2013 based on data from the Comscore MMX service. Back-to-school shopping was top of mind for many Americans in July, seen by a spike in traffic to Fashion and Accessories sites, as well as Consumer Goods sites for school supplies. Coupon sites also saw pickup as consumers went on the hunt for savings.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) | |||
| Total Unique Visitors (000) | ||
Jun-13 | Jul-13 | % Change | |
Total Internet : Total Audience | 224,318 | 225,359 | 0 |
Services – Coupons | 48,406 | 56,249 | 16 |
Lifestyles – Beauty/Fashion/Style | 58,907 | 68,110 | 16 |
Retail – Jewelry/Luxury Goods/Accessories | 16,814 | 19,426 | 16 |
Gambling – Lotto/Sweepstakes | 16,933 | 19,497 | 15 |
Lifestyles – Gay/Lesbian | 9,832 | 11,314 | 15 |
Retail – Consumer Goods | 25,291 | 28,416 | 12 |
Automotive – Manufacturer | 24,252 | 26,795 | 10 |
Automotive – Resources | 66,099 | 72,464 | 10 |
Retail – Tickets | 24,319 | 26,578 | 9 |
Travel – Transactions | 4,682 | 5,104 | 9 |
Table 2
Comscore Top 50 Properties (U.S.) | ||||||
Rank | Property | Unique Visitors (000) |
| Rank | Property | Unique Visitors (000) |
| Total Internet : Total Audience | 225,359 |
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1 | Yahoo! Sites | 196,564 |
| 26 | Hearst Corporation | 39,445 |
2 | Google Sites | 192,251 |
| 27 | YP Local Media Network | 38,394 |
3 | Microsoft Sites | 179,595 |
| 28 | TUMBLR.COM* | 38,367 |
4 | 142,266 |
| 29 | Federated Media Publishing | 37,735 | |
5 | AOL, Inc. | 117,395 |
| 30 | TWITTER.COM | 36,466 |
6 | Amazon Sites | 110,028 |
| 31 | Adobe Sites | 36,016 |
7 | Glam Media | 90,067 |
| 32 | WebMD Health | 32,783 |
8 | Wikimedia Foundation Sites | 83,435 |
| 33 | New York Times Digital | 32,396 |
9 | CBS Interactive | 81,538 |
| 34 | ESPN | 31,312 |
10 | Turner Digital | 77,244 |
| 35 | Fox News Digital Network | 31,079 |
11 | Apple Inc. | 75,338 |
| 36 | NETFLIX.COM | 30,891 |
12 | Ask Network | 75,166 |
| 37 | WORDPRESS.COM* | 30,105 |
13 | eBay | 71,924 |
| 38 | Meredith Digital | 29,878 |
14 | Viacom Digital | 65,631 |
| 39 | Disney Online | 28,697 |
15 | Comcast NBCUniversal | 64,043 |
| 40 | T365 - Tribune | 28,408 |
16 | About | 58,313 |
| 41 | Scripps Networks Interactive Inc. | 27,963 |
17 | Demand Media | 57,436 |
| 42 | EA Online | 26,999 |
18 | VEVO | 56,498 |
| 43 | Alloy Digital Properties | 26,274 |
19 | Gannett Sites | 54,249 |
| 44 | NetShelter Technology Media | 26,010 |
20 | 52,900 |
| 45 | Time Warner (Excl. Turner/WB) | 25,893 | |
21 | craigslist, inc. | 51,217 |
| 46 | Conde Nast Digital | 25,889 |
22 | Weather Company, The | 50,983 |
| 47 | AT&T, Inc. | 25,802 |
23 | Wal-Mart | 42,945 |
| 48 | Everyday Health | 25,655 |
24 | YELP.COM | 41,880 |
| 49 | PINTEREST.COM | 25,446 |
25 | Answers.com Sites | 40,838 |
| 50 | Target Corporation | 25,343 |
Table 3
Comscore Ad Focus Rankings (U.S.) | ||||||||||
Top 30 Syndicated Ad Focus Entities |
| Top 20 Ad Networks/Buy Side Networks | ||||||||
Rank | Property | Unique Visitors (000) | % Reach |
| Rank | Property | Unique Visitors (000) | % Reach | ||
| Total Internet : Total Audience | 225,359 | 100.0 |
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1 | Yahoo! Sites | 196,564 | 87.2 |
| 1 | Google Ad Network** | 211,485 | 93.8 | ||
2 | ShareThis | 196,348 | 87.1 |
| 2 | AT&T AdWorks** | 192,581 | 85.5 | ||
3 | Outbrain | 192,825 | 85.6 |
| 3 | AOL Advertising** | 192,421 | 85.4 | ||
4 | 181,529 | 80.6 |
| 4 | Real Media Group - 24/7 Access** | 187,234 | 83.1 | |||
5 | FACEBOOK.COM | 138,927 | 61.6 |
| 5 | Casale Media - MediaNet** | 181,410 | 80.5 | ||
6 | YOUTUBE.COM* | 136,344 | 60.5 |
| 6 | Criteo** | 180,493 | 80.1 | ||
7 | AOL, Inc. | 117,395 | 52.1 |
| 7 | ValueClick Networks** | 179,950 | 79.9 | ||
8 | MSN | 116,201 | 51.6 |
| 8 | Genome from Yahoo!** | 176,310 | 78.2 | ||
9 | AMAZON.COM* | 94,639 | 42.0 |
| 9 | Federated Media Publisher Network** | 176,141 | 78.2 | ||
10 | Bing | 92,801 | 41.2 |
| 10 | RadiumOne** | 173,483 | 77.0 | ||
11 | Glam Media | 90,067 | 40.0 |
| 11 | Collective Display** | 172,853 | 76.7 | ||
12 | Ask Network | 75,166 | 33.4 |
| 12 | Microsoft Media Network US** | 171,143 | 75.9 | ||
13 | Windows Live | 62,055 | 27.5 |
| 13 | PulsePoint** | 168,968 | 75.0 | ||
14 | Blogger | 61,151 | 27.1 |
| 14 | Exponential - Tribal Fusion** | 167,267 | 74.2 | ||
15 | About | 58,313 | 25.9 |
| 15 | Cox Digital Solutions - Network** | 164,604 | 73.0 | ||
16 | Demand Media | 57,436 | 25.5 |
| 16 | Burst Media** | 163,828 | 72.7 | ||
17 | Gannett Sites | 54,249 | 24.1 |
| 17 | Specific Media** | 162,614 | 72.2 | ||
18 | 52,900 | 23.5 |
| 18 | Vibrant Media** | 154,076 | 68.4 | |||
19 | MTV Music Group | 48,195 | 21.4 |
| 19 | Rocket Fuel** | 137,185 | 60.9 | ||
20 | Weather Channel, The | 45,024 | 20.0 |
| 20 | Technorati Media** | 125,895 | 55.9 | ||
21 | CNN | 44,380 | 19.7 |
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22 | RockYou | 44,267 | 19.6 |
| Top DSP/SSP/Ad Exchange Entities | |||||
23 | 5min Media Platform | 43,990 | 19.5 |
| 1 | Rubicon Project REVV Platform** | 213,660 | 94.8 | ||
24 | YELP.COM | 41,880 | 18.6 |
| 2 | Fulcrum5** | 180,501 | 80.1 | ||
25 | Answers.com Sites | 40,838 | 18.1 |
| 3 | engage:BDR** | 150,365 | 66.7 | ||
26 | APPLE.COM | 40,773 | 18.1 |
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27 | IMDb | 40,548 | 18.0 |
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28 | WALMART.COM | 39,775 | 17.6 |
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29 | YP Local Media Network | 38,394 | 17.0 |
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30 | TUMBLR.COM* | 38,367 | 17.0 |
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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.