Lessons Learned in Digital Advertising
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must.
This video highlights Comscore's key Lessons Learned in Digital Advertising identified through our extensive, global research. These lessons help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger evaluation and overall improved results for media buyers and sellers.
Download the full report, Lessons Learned in Digital Advertising