プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 4月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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ブログ 3月. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... さらに表示する

By: Eli Goodman タグ: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

ブログ 12月. 9, 2013 | Share The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. さらに表示する

By: Eli Goodman タグ: Apps, Mobile, Multi-Platform

ブログ 8月. 19, 2013 | Share Smartphones and tablets have nearly doubled the time we're online in the past three years.

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. さらに表示する

By: Eli Goodman タグ: Advertising, Audience Measurement, Facebook, Mobile, Multi-Platform, Smartphone, Tablets

ブログ 5月. 28, 2013 | Share Key Questions for Advertising Effectiveness Measurement

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” さらに表示する

By: Eli Goodman タグ: Ad Impressions, Ad Validation, Advertising, Viewability

ブログ 4月. 29, 2013 | Share Digital video consumption reaches new heights.

UbiquiTV: Video Fragmentation is the New Reality

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... さらに表示する

By: Eli Goodman タグ: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets

ブログ 4月. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... さらに表示する

By: Eli Goodman タグ: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

プレゼンテーション 3月. 7, 2013 | Share 2013 U.S. Digital Future in Focus

2013 U.S. Digital Future in Focus

In this presentation, comScore Media Evangelist Eli Goodman reveals key insights from our 2013 U.S. Digital Future in Focus report to identify what the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce mean for U.S. marketers. さらに表示する

By: Eli Goodman タグ: Ad Impressions, Advertising, Audience Measurement, e-Commerce, Engagement, Google, Mobile, Smartphone, Tablets, VEVO, YouTube

プレゼンテーション 2月. 14, 2013 | Share

10 Burning Issues for Digital

In this presentation, comScore Media Evangelist Eli Goodman discusses the biggest issues marketers are facing in today’s increasingly digital world, including big data, e-commerce, social media, and privacy. さらに表示する

By: Eli Goodman タグ: Advertising, e-Commerce, Social

ブログ 2月. 5, 2013 | Share Google is an ingrained search habit

Facebook Graph Search: What Happens When Utility and Frequency Collide?

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. さらに表示する

By: Eli Goodman タグ: Facebook, Google, 検索

ブログ 12月. 11, 2012 | Share

The Imminent Mobile Commerce Avalanche

Mobile devices have become a ubiquitous shopping accessory, whether for checking competitive prices on Amazon while in the store (i.e. “showrooming”) or seamlessly purchasing on your iPad from the comfort of your couch, known as sit-back shopping. While it may come as no surprise to many of you, there are a variety of trends that point towards a... さらに表示する

By: Eli Goodman タグ: Black Friday, e-Commerce, Holiday Shopping, Mobile, Tablets

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