Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Data suggests that women are more present on social media than men. This panel discussion during the Social Media Week, Singapore brings together industry experts including Joe Nguyen, SVP APAC comScore, to discuss marketing to women and the role of technology – how is it different, what works and what doesn’t? さらに表示するBy: Joe Nguyen タグ: Advertising, Demographics, Engagement, Marketing Research, Retail, Social
This presentation looks at the current trends in e-commerce in the U.S. during the first part of 2012 and what these trends mean for the future of the online retail industry in Asia. さらに表示するBy: Joe Nguyen タグ: e-Commerce
Globally, total minutes spent on web-based email (note this does not include PC web applications such as Outlook) was down 2 percent in November 2010 versus November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping 10 percent. Within the region, markets showed varying levels of engagement trends. The largest... さらに表示するBy: Joe Nguyen タグ: 電子メール, Social
Tis the season for holiday shopping, and across the globe more people are turning to the Internet to make their purchases – particularly in the retail sector. E-commerce is traditionally led by travel transactions and purchases, but towards the end of the year in the U.S., retail e-commerce picks up. E-commerce can equal big bucks – take for instance... さらに表示するBy: Joe Nguyen タグ: e-Commerce, Retail, , Travel
The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned while clicks can be measured, they do not necessarily matter, at least not to the extent that... さらに表示するBy: Joe Nguyen タグ: Advertising
Across much of Asia and the world, online video consumption has become nearly synonymous with Web usage. Of the six markets in the Asia-Pacific region currently reported in comScore Video Metrix, nearly all see more than 80 percent of their online audiences watching online video. さらに表示するBy: Joe Nguyen タグ: ビデオ
In the Asia-Pacific region, half of all Internet users visit a social networking site each month. Although Asia Pacific as a region reports lower social networking usage than other regions (due largely to low broadband penetration in some markets as well as restricted usage in places such as China), usage across the region continues to increase rapidly.... さらに表示するBy: Joe Nguyen タグ: Social