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Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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ホワイトペーパー 4月. 22, 2014 | Share Dutch Digital Market Overview March 2014

Dutch Digital Market Overview March 2014

Your monthly snapshot of digital audience trends. In March 2014, 13.3 million internet users went online via a laptop or desktop computer, while 11.1 million users also watched videos online. さらに表示する

By: Hélène Azevedo タグ: Audience Measurement, Engagement, Rankings, ビデオ

プレゼンテーション 4月. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... さらに表示する

By: Gian Fulgoni タグ: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

プレゼンテーション 4月. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. さらに表示する

By: Magid M. Abraham, Ph.D. タグ: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

プレスリリース 4月. 3, 2014 | Share

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. さらに表示する

By: Hélène Azevedo タグ: Apps, Audience Measurement, Mobile

プレスリリース 3月. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. さらに表示する

By: Hélène Azevedo タグ: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets

プレスリリース 3月. 25, 2014 | Share

comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for February 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for February 2014 based on data from the comScore Media Metrix service. For the third straight month, Americans flocked to tax websites as the season to file headed into full swing. February also brought about Valentine’s Day,... さらに表示する

By: Adam Lella タグ: Audience Measurement, Internet Use, Rankings, Web Traffic

ホワイトペーパー 3月. 25, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. さらに表示する

By: Hélène Azevedo タグ: Audience Measurement, Engagement, Rankings, ビデオ

プレゼンテーション 3月. 24, 2014 | Share IAB New Zealand Executive Breakfast Briefing

IAB New Zealand Executive Breakfast Briefing

comScore and Interactive Advertising Bureau NZ Executive Breakfast Briefing hosted by Gian Fulgoni (Chairman Emeritus, comScore Inc.). さらに表示する

By: Gian Fulgoni タグ: Advertising, Audience Measurement, Demographics, e-Commerce, Internet Use

ブログ 3月. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... さらに表示する

By: Eli Goodman タグ: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

プレゼンテーション 3月. 17, 2014 | Share

Empowering the Upside in a World of Audience Guarantees & Viewable Impressions

Scott Joslin presents trends in ad viewability around the world at Terra Orbita event. さらに表示する

タグ: Ad Impressions, Ad Networks, Ad Validation, Advertising, Audience Measurement

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