プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 4月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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プレゼンテーション 3月. 24, 2014 | Share Consumers' Multi-Media Path to Purchase

Consumers' Multi-Media Path to Purchase

Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. さらに表示する

By: Gian Fulgoni タグ: CPG, e-Commerce

プレスリリース 2月. 25, 2014 | Share

Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil

comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. さらに表示する

By: Rodrigo Ceron タグ: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG

ブログ 12月. 4, 2013 | Share

India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... さらに表示する

By: Amarpal Singh タグ: Ad Impressions, Advertising, CPG, Marketing Research

プレスリリース 3月. 4, 2013 | Share 2013 Canada Digital Future in Focus

comScore Releases the “2013 Canada Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. さらに表示する

タグ: Advertising, Audience Measurement, Banking, CPG, Demographics, e-Commerce, Engagement, Finance, Internet Use, Media & Entertainment, ビデオ, Rankings, Retail, Shopping, Smartphone, Social, , Web Traffic

ブログ 11月. 12, 2012 | Share Digital Endcap Funnel & Average CPM

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. さらに表示する

By: Eli Goodman タグ: Advertising, Black Friday, CPG, Cyber Monday, e-Commerce

プレゼンテーション 11月. 8, 2012 | Share Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... さらに表示する

By: Andrew Lipsman タグ: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, Twitter

ブログ 9月. 17, 2012 | Share

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... さらに表示する

By: Diane Wilson タグ: Advertising, Comparison Shopping, CPG, e-Commerce, Retail, Shopping

ホワイトペーパー 1月. 30, 2012 | Share

Are Your CPG Brands Maximizing the Return on Your Digital Investment?

The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, highlights the significant potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands by creating unique online brand experiences. さらに表示する

By: Mike Zeman タグ: CPG, Social

ホワイトペーパー 11月. 2, 2011 | Share

The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update

Although the U.S. recession may have technically ended in 2009, its lingering effects are still very much being felt by Americans. As high unemployment levels and rising prices endure, consumers have been pressured to spend less and save more, ultimately affecting brand purchasing behavior and market share. A more price-conscious orientation among... さらに表示する

By: Robin Bowmer タグ: CPG, Retail, Shopping

ホワイトペーパー 1月. 13, 2011 | Share

What Would Don Draper Do In A Digital World?

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... さらに表示する

By: Andrea Vollman, Doug Crang, Gian Fulgoni, Jeff Cox タグ: Advertising, Attribution, Copy testing, CPG, TV

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