comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. さらに表示するBy: Gian Fulgoni タグ: CPG, e-Commerce
Unilever Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Brazil
comScore, Inc. (NASDAQ: SCOR) today announced that Unilever Brazil, a pioneer in digital measurement, leveraged validated Campaign Essentials (vCE), a holistic ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery. さらに表示するBy: Rodrigo Ceron タグ: Ad Impressions, Ad Networks, Ad Validation, Advertising, CPG
A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... さらに表示するBy: Amarpal Singh タグ: Ad Impressions, Advertising, CPG, Marketing Research
comScore, Inc. (NASDAQ: SCOR) today released the 2013 Canada Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. さらに表示するタグ: Advertising, Audience Measurement, Banking, CPG, Demographics, e-Commerce, Engagement, Finance, Internet Use, Media & Entertainment, ビデオ, Rankings, Retail, Shopping, Smartphone, Social, , Web Traffic
This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. さらに表示するBy: Eli Goodman タグ: Advertising, Black Friday, CPG, Cyber Monday, e-Commerce
In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... さらに表示するBy: Andrew Lipsman タグ: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, Twitter
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value claim” – defined as including information about price, value, savings or special offers –... さらに表示するBy: Diane Wilson タグ: Advertising, Comparison Shopping, CPG, e-Commerce, Retail, Shopping
The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, highlights the significant potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands by creating unique online brand experiences. さらに表示するBy: Mike Zeman タグ: CPG, Social
Although the U.S. recession may have technically ended in 2009, its lingering effects are still very much being felt by Americans. As high unemployment levels and rising prices endure, consumers have been pressured to spend less and save more, ultimately affecting brand purchasing behavior and market share. A more price-conscious orientation among... さらに表示するBy: Robin Bowmer タグ: CPG, Retail, Shopping
Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... さらに表示するBy: Andrea Vollman, Doug Crang, Gian Fulgoni, Jeff Cox タグ: Advertising, Attribution, Copy testing, CPG, TV