Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time
comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... さらに表示するBy: Stephanie Adamo タグ: Ad Impressions, Advertising, Attribution
Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement
We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” さらに表示するBy: Andrea Vollman タグ: Ad Impressions, Ad Validation, Advertising, Attribution, Demographics
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos. さらに表示するBy: Adam Lella タグ: Attribution, Internet Use, Rankings, , VEVO, ビデオ
Digital Analytix provides the insight Berlitz needs to expand ecommerce capabilities into 23 global markets and grow margins. さらに表示するタグ: Attribution, e-Commerce, Travel, Web Analytics
Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... さらに表示するBy: Andrea Vollman, Doug Crang, Gian Fulgoni, Jeff Cox タグ: Advertising, Attribution, Copy testing, CPG, TV
E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record
comScore (NASDAQ : SCOR) today reported its tracking of holiday season retail e-commerce spending for the first 31 days of the November – December 2008 holiday season. For the holiday season-to-date, $12.03 billion has been spent online, marking a 2 percent decline versus the corresponding days last year. However, Cyber Monday saw $846 million in... さらに表示するBy: Andrew Lipsman タグ: Attribution, e-Commerce, Holiday Shopping, Retail, Shopping