プレス&イベント

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 2月 - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 4月 - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 4月 - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 4月 - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 5月 - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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プレゼンテーション 4月. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... さらに表示する

By: Gian Fulgoni タグ: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

プレゼンテーション 4月. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. さらに表示する

By: Magid M. Abraham, Ph.D. タグ: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

ブログ 2月. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... さらに表示する

By: Adam Lella タグ: Demographics, Marketing Research, Mobile, Smartphone, Tablets

プレゼンテーション 2月. 5, 2014 | Share Marketing to Millennials

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... さらに表示する

By: Adam Lella, Andrew Lipsman タグ: Ad Impressions, Demographics, Marketing Research, Mobile, Social, ビデオ

ブログ 12月. 4, 2013 | Share

India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... さらに表示する

By: Amarpal Singh タグ: Ad Impressions, Advertising, CPG, Marketing Research

プレゼンテーション 11月. 21, 2013 | Share IAB conference

French Digital Overview

In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. さらに表示する

タグ: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform

プレゼンテーション 10月. 14, 2013 | Share The Digital World in Focus

The Digital World in Focus

In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. さらに表示する

By: Gian Fulgoni タグ: Ad Impressions, Audience Measurement, Marketing Research

プレゼンテーション 9月. 26, 2013 | Share 360 degrees Measurement The Rise of the Digital Omnivore

360º Measurement: The Rise of the Digital Omnivore

Sixty-nine percent of the UK population uses more than on e device to access the internet in a given month. Device consumption is changing quickly and measurement for just one device and one site is no longer enough. comScore explained the challenges of Web Analytics in this new digital landscape and the value that multi-platform measurement brings... さらに表示する

タグ: Big Data, Connected Devices, e-Commerce, Marketing Research, Web Analytics

プレスリリース 3月. 25, 2013 | Share

comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... さらに表示する

By: Andrew Lipsman タグ: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, ビデオ, Smartphone, Tablets, Web Analytics

プレゼンテーション 3月. 13, 2013 | Share Digital Marketing Summit

NBC Digital Marketing Summit 2013

Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. さらに表示する

By: Kerry J Brown タグ: Advertising, Demographics, Engagement, Marketing Research, Retail, Social

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