comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years
comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... さらに表示するBy: Kate Dreyer タグ: Health, Pharma
comScore, Inc., in conjunction with Evolution Road, is releasing the Seventh Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. Released annually, these benchmarks provide the ongoing context needed to develop a more comprehensive understanding of the incremental effect of online marketing activities within the pharmaceutical... さらに表示するBy: John Mangano タグ: Health, Pharma
comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for March 2013 based on data from the comScore Media Metrix service. With the start of spring and change of weather, many Americans visited Pharmacy sites for helping battling seasonal allergies and colds. Spring break was also in session... さらに表示するBy: Adam Lella タグ: Audience Measurement, Internet Use, Pharma, Rankings, Weather, Web Traffic
New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement
comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... さらに表示するBy: Carmela Aquino タグ: Health, Mobile, Pharma
Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health
This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools. This data is used to provide insight into the use of the Internet for health-related activities from the perspective of various audiences. さらに表示するタグ: Health, Pharma
A comprehensive analysis of more than 200 DTC campaigns tested by comScore, showing a monumental shift in the drivers of effective DTC advertising over the last three years. さらに表示するタグ: Advertising, Pharma
Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers
Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed to an online ad, even when a click does not happen, often drives meaningful lifts in site visitation,... さらに表示するBy: John Mangano タグ: Advertising, Pharma
Over the past few years, the U.S. online audience has increasingly turned to health sites to research various conditions and prescription drugs, making the health category one of the fastest growing areas online. Consequently, marketers in the health and pharmaceutical industry have an even greater opportunity to tap into these digital behaviors to... さらに表示するBy: John Mangano タグ: Pharma
comScore, Inc. (NASDAQ: SCOR) today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from more than one hundred... さらに表示するBy: Carmela Aquino タグ: Advertising, Pharma
Today’s generation of teenagers and young adults represents a unique class of Internet users, born with the web at their fingertips and an innate ability to navigate it with agility. For this generation, the Internet was not a new technology upending other modes of communication – it was the norm. Most grew up learning to seek out information primarily... さらに表示するBy: John Mangano タグ: Health, Pharma, Social