Filter Presentations & Whitepapers by:
| 2月. 2, 2012 | Millennials' Digital Behavior
スピーカー: John Mangano, VP for Health and Pharmaceutical Marketing Solutions, comScore Inc.
A look at the unique characteristics of the millennial generation from data gathered using comScore’s proprietary panel of Internet and mobile phone users. This presentation quantifies exactly how the millennial generation is connected and how they are unique. |
MobiHealth DC |
| 2月. 2, 2012 | 2011 State of Online and Mobile Banking
スピーカー: comScore, Inc.
This report analyzes the state of online and mobile banking activity in the U.S. in early 2011, providing key insights into customer behaviors, attitudes, satisfaction, service usage, and mobile adoption. |
comScore Whitepaper |
| 1月. 30, 2012 | Are Your CPG Brands Maximizing the Return on Your Digital Investment?
スピーカー: comScore, Inc.
The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, highlights the significant potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands by creating unique online brand experiences. |
Accenture, dunnhumbyUSA, comScore Whitepaper |
| 1月. 25, 2012 | Web Analytics - How to Enhance the Knowledge on your Online Visitors?
スピーカー: Raquel de los Santos, Business Consultant, comScore Europe
During its presentation (in French), comScore demonstrates how to best analyze social networking. The company presents the strategy to adopt in order to enhance the knowledge of online visitors. |
Forum eMarketing |
| 1月. 25, 2012 | Mobile Gaming: State of the European Market
スピーカー: Jeremy Copp, VP Mobile, comScore Europe
A look at the European mobile gaming market: the landscape for smartphones, most popular game genres, the gaming audience and monetisation mechanisms. |
Mobile Gaming Forum 2012 |
| 1月. 24, 2012 | Next-Generation Strategies for Advertising to Millennials
スピーカー: comScore, Inc.
This report highlights data from more than 40 years of advertising research from comScore, and compares the results from the 2011 study on Millennials to past generational studies. Learn the most effective strategies brands can undertake to reach Millennial consumers in the present day, and understand both the challenges and opportunities marketers may face in looking to target this segment. |
comScore Whitepaper |
| 1月. 24, 2012 | The Mobile Landscape in France and Europe
スピーカー: Blandine Silverman, Sales Director, Mobile, comScore Europe
This presentation examines the state of Europe and France’s dynamique mobile networking landscape, providing insights into trends at a regional and local market level. |
Forum eMarketing |
| 1月. 23, 2012 | Connected Europe: How Smartphones and Tablets are Shifting Media Consumption
スピーカー: Linda Abraham, Chief Marketing Officer, comScore, Inc.
As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis. |
Digital Life Design (DLD) |
| 1月. 17, 2012 | The UK Landscape for Digital Innovation
スピーカー: Mike Shaw, Director, Marketing Solutions, comScore Europe
An overview of digital technology adoption and usage in the UK across social media, mobile and online video. Through an understanding of the rate at which consumers adopt and use new digital media offerings in these key sectors, technology start-ups and brands can make decisions around areas for further investment in order to serve consumers better. |
Israel Digital Outreach 2012 |
| 1月. 12, 2012 | Best Practices for Brand Building in the Social Media Marketplace
スピーカー: Linda Abraham, comScore Co-Founder and CMO & Michael Lazerow, Buddy Media CEO and Founder
comScore Co-Founder and CMO Linda Abraham and Buddy Media CEO and Founder Mike Lazerow present insights on how brands can optimize their social marketing programs and evaluate their effectiveness using metrics that matter. |
comScore Webinar |
