日付: 2月 19, 2009
スピーカー: Gian Fulgoni
イベント: comScore Webinar
comScore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy.
Presentation highlights include:
- An overview of changes in consumers' online spending patterns from 2007 through the fourth quarter of 2008 and into 2009.
- Survey findings that highlight consumer sentiment regarding the economy in January 2009.
- Analysis of spending patterns across key product categories during Q4 2008, with a specific focus on the holiday season.
- Update of consumer spending by demographic segments.
- Analysis of differences in performance across retailer segments.
- Overview of the impact of search and comparison shopping sites on e-commerce spending in today's economy.
