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Turn Digital Subscriber Data Into Insight
With the growth of smartphones, mobile broadband cards, data sticks, tablets, machine to machine (M2M), and gaming devices, mobile operators are capturing more and more digital data points than ever before. The question becomes – how to take better advantage of digital subscriber data?
comScore’s Subscriber Analytix software platform, powered by XPLORE™, provides the ability to turn digital subscriber data into insight for Marketing, Care, and Network teams – all to drive improved ARPU, cost reduction, share growth, and a differentiated subscriber experience.
Subscriber Analytix is based on comScore’s heritage of transforming billions of records across all digital devices into differentiated insight. comScore’s decades of experience in categorizing digital behavior (websites, apps, protocols) combined with the ability to perform advanced analytics (business intelligence, real-time, predictive) on digital data is the foundation of the Subscriber Analytix platform. comScore’s digital dictionaries are infused into Subscriber Analytix and are unmatched in the industry in providing categorization standards utilized by digital enterprises worldwide. Grow with carrier-grade analytics built for digital intelligence and action – deploy Subscriber Analytix.
The Subscriber Analytix™ Marketing software module transforms digital subscriber data into insights that can be used to improve device cross-sell and upsell campaigns with...