PreAct

Monitor the Health of a Film’s Marketing Campaign a Year in Advance

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comScore is the global standard for box office reporting – precisely measuring movie viewership from more than 95% of the worldwide box office.

comScore PreAct™ is a long-lead measurement tool that helps clients gauge the performance of a theatrical marketing campaign.

Users can get exclusive insight into audience interest and the impact of pre-release marketing campaigns. PreAct quantifies these insights allowing users the opportunity to course correct during the critical marketing stage of a film. A movie industry-first, PreAct combines comScore’s box office measurement with data analytics developed by Reactor Research and Crimson Hexagon’s industry-leading social media analysis capabilities.

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Will they go?

Measure the overall health of your marketing campaign.
Monitor audience conversation and sentiment a year before its theatrical release.

Make more informed and effective pre-release marketing decisions.
Use early audience insights to make campaign adjustments as necessary.

Go beyond sheer numbers.
Get better insights with conversion classified into unique categories.

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