comScore Social Essentials™ helps quantify social media marketing efforts by providing insight into the demographic and behavioral composition of your social media audience, the reach and frequency of social media brand impressions, intelligence on your competition, and the ability to tie social media exposure to desired consumer behaviors including brand engagement and spending propensity.
Highlights
- Quantifiable. Enables brands to understand the size and composition of their social media fan base and the reach and frequency of brand impressions delivered to this audience.
- Comprehensive. Provides a 360-degree view of your social media following, including demographic and behavioral attributes, brand engagement, and spending propensity.
- Actionable. Offers detailed competitive intelligence and insights that enable brands to improve their social marketing strategies and more effectively communicate with their target consumers.
Benefits
For Brands and Marketers
- Understand the size and audience composition of your social media following
- Determine the reach and frequency of exposure to social marketing messages and social advertising
- Link social media exposure to brand engagement and spending propensity
For Retailers and Publishers
- Understand how association with your brand on Facebook corresponds to engagement on your site
- Discover how to create engaging content for your brand fans
- Inform strategies to drive traffic, engagement and conversion on your site
To learn more about comScore Social Essentials, please contact us today.
Mike Rich provides highlights from The Power of Like, a joint whitepaper from comScore and Facebook
Social Essentials helps you answer key questions such as:
- Who are my brand fans and who are their friends?
- How many people do I reach through social media marketing and advertising campaigns?
- What is the impact of social media brand exposure?
推薦文
Even as social media has forged a new paradigm in the way marketing messages travel through networks, the ability to quantify this activity and understand its impact has thus far proven difficult. comScore Social Essentials represents one of the first social marketing measurement capabilities we’ve seen that enables brands to understand social media impressions and the corresponding attributes and behaviors of those reached. This new service represents a significant breakthrough in social media measurement that will definitely help marketers understand the value of their social media investment.
Lise Brende
Director of Marketing Analytics for Bing & MSN of Microsoft
