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Video ene. 20, 2015 | Share

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users. Ver

Video dic. 23, 2014 | Share

How mobile is changing retail

With 1 of every 7 consumer dollars being spent online, Gian Fulgoni, comScore co-founder, discusses the impact of mobile on retail and who has figured it out. Ver

Video dic. 12, 2014 | Share

It's a very merry mobile Christmas

Mobile Retail Trends

Mobile is placing purchasing power in the hands of consumers, says Gian Fulgoni, comScore co-founder, providing insight to online shopping. Ver

Comunicado de prensa nov. 20, 2014 | Share

comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns

comScore, Inc. a global leader in measuring the digital world, today announced a comprehensive partnership program for validated Campaign Essentials™ Mobile (vCE® Mobile), comScore’s campaign measurement solution for demographic delivery insights across smartphones and tablets, to enable accurate and holistic measurement of mobile campaign performance.... Leer más

Blog oct. 29, 2014 | Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

Mobile Messaging Apps

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... Leer más

Presentacion sep. 25, 2014 | Share

The State of the Mobile Industry

Mobile Category Share of Time Spent

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at Heartland Mobile Council's #MOBIU2014 Week: Mobilize Your Mind summit, delivering an address on the state of the mobile industry. Leer más

Blog sep. 25, 2014 | Share

5 Questions & Answers Shedding Light on How Americans Use Mobile Apps

5 Questions and Answers Shedding Light on How Americans Use Mobile Apps

Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile ad campaigns. Leer más

Data Gem sep. 15, 2014 | Share

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

Mobile App Hours Per User

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old demographic. At 75 hours of mobile app usage per month, the 25-34 year-old age group topped... Leer más

Data Gem sep. 3, 2014 | Share

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps than Desktop

Percent Audience Reach on Mobile App and Desktop

Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps tend to be those that digital consumers want to engage with on-the-go and at that very moment. Leer más

Data Gem sep. 2, 2014 | Share

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

Smartphone Users Number of App Downloads Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all app time spent on smartphones occurs on the individual’s single most used app. Leer más