Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Presentacion abr. 3, 2013 | Share Tablets already reach 40 million U.S. owners

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... Leer más

Por: Jeff Hackett, Josh Chasin Etiquetas: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic

Blog abr. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Leer más

Por: Eli Goodman Etiquetas: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

Comunicado de prensa feb. 4, 2013 | Share

comScore Brings Big Data to Mobile and Multi-Platform Media Analytics

comScore (NASDAQ : SCOR) today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households... Leer más

Por: Andrew Lipsman Etiquetas: Big Data, Cross Media, Mobile, Multi-Platform

Blog dic. 13, 2012 | Share

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Leer más

Por: Andrew Lipsman Etiquetas: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics

Comunicado de prensa nov. 29, 2012 | Share

comScore Announces Beta Release of Media Metrix® Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size... Leer más

Por: Andrew Lipsman Etiquetas: Audience Measurement, Cross Media, Internet Use, Marketing Research, Mobile, Smartphone, Tablets

Presentacion nov. 8, 2012 | Share Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Leer más

Por: Andrew Lipsman Etiquetas: CPG, Cross Media, Engagement, Facebook, LinkedIn, Social, Twitter

Presentacion oct. 10, 2012 | Share IAB Milano 2012

Italy and international markets: trends in comparison

Beth Uyenco and Fabrizio Angelini present an overview of digital trends in the Italian and international market to an Italian of audience of over 170 people . Leer más

Por: Beth Uyenco Etiquetas: Advertising, Cross Media, Demographics, Internet Use, Mobile, Video, Rankings, Social

Comunicado de prensa jun. 5, 2012 | Share

comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers

comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... Leer más

Por: Stephanie Adamo Etiquetas: Connected Devices, Cross Media, Video

White paper mar. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Leer más

Por: Andrew Lipsman, Anne Hunter, Linda Abraham Etiquetas: Ad Impressions, Ad Validation, Advertising, Cross Media, Marketing Research, Viewability

Video mar. 2, 2012 | Share

Gian Fulgoni talks about his experiences while setting up comScore, new competitors and measurement across platforms

On the sidelines of the recently held ad:tech India 2012, comScore Chairman Gian Fulgoni talks about his experiences while setting up comScore, new competitors and measurement across platforms. View

Featuring: Gian Fulgoni Etiquetas: Audience Measurement, Cross Media

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