Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Comunicado de prensa oct. 29, 2013 | Share

comScore Releases the “2013 China-Taiwan-Hong Kong Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 China–Taiwan–Hong Kong Digital Future in Focus report, providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Also included is analysis... Leer más

Por: Amarpal Singh Etiquetas: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile

Presentacion oct. 29, 2013 | Share Whitepaper - China Future in Focus

2013 China–Taiwan–Hong Kong Digital Future in Focus

comScore presents the 2013 China–Taiwan–Hong Kong Digital Future in Focus, it’s report providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Leer más

Por: Amarpal Singh Etiquetas: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile

Comunicado de prensa oct. 21, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for September 2013 based on data from the comScore Media Metrix service. Schools were officially back in session in September, causing traffic to jump at Educa tion and Retail sites. Major news developments around the impending U.S. government... Leer más

Por: Adam Lella Etiquetas: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Comunicado de prensa oct. 14, 2013 | Share

comScore Releases the “2013 Japan Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR) today released the 2013 Japan Digital Future in Focus report. The report provides a comprehensive overview of the Japanese digital market and examines how the prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce are defining the current marketplace and what these trends... Leer más

Por: Amarpal Singh Etiquetas: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile

Presentacion oct. 14, 2013 | Share

2013 Japan Digital Future in Focus

comScore presents the 2013 Japan Digital Future in Focus, its report highlighting prevailing trends in web and mobile usage, online video, social media, digital advertising, and e-commerce. Leer más

Por: Amarpal Singh Etiquetas: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile

Presentacion oct. 10, 2013 | Share

Europe Digital Future in Focus 2013 - Russia

Sergey Onishenko presents the 2013 Europe Future in Focus focused on Russian market, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Russia. Leer más

Etiquetas: Audience Measurement, Demographics, Internet Use, m-Commerce, Mobile

Comunicado de prensa sep. 24, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the comScore Media Metrix service. With millions of students returning to the classrooms in August, Web tra ffic gained at education and retail sites as families and students made final preparations for... Leer más

Por: Adam Lella Etiquetas: Audience Measurement, Internet Use, Rankings, , , Web Traffic

Presentacion sep. 20, 2013 | Share

comScore & MMA Mobile Barometer Q2 2013

comScore has partnered with the Mobile Marketing Association to launch a quarterly Mobile Barometer report. This contains audience measures for a range of mobile activities with trends in device ownership and platform share broken down by age, gender and country. Leer más

Etiquetas: Internet Use, Mobile, Smartphone

Presentacion sep. 17, 2013 | Share Understanding the Big Trends of Global Digital Market

Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns of internet usage, the factors driving growth in internet consumption around the world... Leer más

Etiquetas: Internet Use, Multi-Platform, Smartphone, Web Traffic

Presentacion ago. 22, 2013 | Share Social Networks: PC & Mobile Share of Minutes

Marketing in an Age of Social Mobility

comScore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumers path to purchase, key trends in social networking and mobile, as well as where we’re heading from here. Leer más

Por: Gian Fulgoni Etiquetas: Advertising, Audience Measurement, Internet Use, Mobile, Retail, Social

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