comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... Leer másPor: Adam Lella Etiquetas: Black Friday, Cyber Monday, e-Commerce, Holiday Shopping, m-Commerce
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Leer másPor: Andrew Lipsman, Gian Fulgoni Etiquetas: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social
comScore Reports $47.5 Billion in Q3 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up 13 Percent vs. Year Ago
comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q3 2013 U.S. desktop-based retail e-commerce sales. Q3 2013 sales grew 13 percent year-over-year to $47.5 billion, marking the sixteenth consecutive quarter of positive year-over-year growth and twelfth consecutive quarter of double-digit growth. M-commerce spending on smartphones and tablets... Leer másPor: Adam Lella Etiquetas: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Retail
The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... Leer másPor: Susan Engleson Etiquetas: Comparison Shopping, e-Commerce, Finance
comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile phone usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using data from the comScore MobiLens service. Leer másPor: Ayaan Mohamud Etiquetas: Audience Measurement, m-Commerce, Mobile, Retail, Shopping
Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. Leer másPor: Kevin Levitt Etiquetas: e-Commerce, m-Commerce, Multi-Platform, Retail, Shopping
comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS) today released the global study in the UPS Pulse of the Online Shopper™ series, revealing online shoppers are looking for more control over their shipping and delivery experiences. The study includes data from more than 14,000 frequent online shoppers in the U.S., Canada, Europe, Asia, Australia and... Leer másPor: Kate Dreyer Etiquetas: e-Commerce, Retail, Shopping
In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Leer másEtiquetas: e-Commerce, Retail, Shopping, Smartphone, Social
Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market has grown over the last year. Leer másPor: Hesham Al-Jehani Etiquetas: Demographics, e-Commerce, Mobile, Retail, Shopping, Smartphone
comScore Announces Availability of U.S. Mobile Commerce Sales Estimates by Product Category and Leading Individual Retailer
comScore, Inc. (NASDAQ: SCOR) today announced the availability of Mobile Commerce (m-commerce) sales estimates by product category occurring on both smartphones and tablets. This new capability aligns with comScore’s existing e-commerce sales estimates, enabling retailers, marketers, publishers and financial services companies to gain insight into... Leer másPor: Kate Dreyer Etiquetas: m-Commerce, Mobile, Retail, Shopping