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Blog mar. 29, 2010 | Share

Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues to lag other media. While consumers spend more than 20% of their media consumption time online,... Leer más

Blog feb. 15, 2010 | Share

ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Dividends

Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by comScore. ARSgroup is a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media campaigns and helping many of the world’s largest brands in the consumer goods, pharmaceuticals,... Leer más

Blog dic. 1, 2009 | Share

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if you know who the user is, you can perfectly target your message, or choose not to deliver it at all.... Leer más

Blog jun. 18, 2008 | Share

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross Rating Points." I confidently answered: "reach times frequency." But the professor... Leer más