comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
RESTON, VA, January 5, 2006 – comScore Networks today released holiday season and annual spending figures for full year 2005. Online non-travel spending during the 2005 holiday season (November 1 through December 31, 2005) totaled $19.6 billion, representing a 25-percent increase over the $15.7 billion posted during the corresponding period in... Leer másPor: Andrew Lipsman Etiquetas: e-Commerce, Holiday Shopping, Retail, Shopping
RESTON, VA, December 19, 2005 –Retail Jewelry and Luxury Goods sites grew faster than any Internet category in November 2005, according to the latest monthly analysis from comScore Media Metrix. While many retail subcategories saw significant growth thanks to the start of the holiday shopping season, Jewelry and Luxury Goods led the list of top gaining... Leer másPor: Andrew Lipsman Etiquetas: e-Commerce, Holiday Shopping, Retail
Online Holiday Sales Will Jingle to the Tune of More Than $19 Billion This Year, According to comScore Forecast
RESTON, Va., Nov. 18, 2005 – comScore Networks today released its forecast of online consumer spending for the 2005 holiday season. comScore estimates that consumer spending on non-travel goods at U.S. Internet sites will exceed $19 billion during the November through December holiday season, representing approximately 24 percent growth over the... Leer másPor: Andrew Lipsman Etiquetas: e-Commerce, Holiday Shopping, Retail, Shopping
U.S. Consumer Spending for Online Content Reaches $1.8 Billion in 2004 on Strength of Entertainment/Lifestyles Category, According to Online Publishers Association Report
NEW YORK, NY -- March 10, 2005 -- The Online Publishers Association (OPA) today released its full year 2004 Paid Online Content U.S. Market Spending Report. The study, conducted in partnership with comScore Networks, found that consumer spending for online content in the U.S. grew to $1.8 billion in 2004, a 14% increase over 2003, driven largely by... Leer másPor: Andrew Lipsman Etiquetas: e-Commerce, Rankings, Retail, Shopping
RESTON, Va., Feb. 8, 2005 – comScore Networks today released an analysis of the online impact of Super Bowl XXXIX. In 2005, consumers came to expect that many Super Bowl commercials will deliver a call to online action, whether to learn more about an intriguing product, enter a sweepstakes or make sense of a purposefully vague advertisement. Leer másPor: Andrew Lipsman Etiquetas: Advertising, e-Commerce, Eventos, Shopping, Sports
RESTON, Va., Jan. 19, 2005 – Fry, Inc., the e-tailing group, Inc., and comScore Networks today jointly released the results of the first Evolution of the Multi-Channel Consumer (EMC2) study based upon the attitudes, experiences and expectations of U.S. online shoppers. Although multi-channel retailers were leaders in e-commerce growth in the latest... Leer másPor: Andrew Lipsman Etiquetas: Audience Measurement, e-Commerce, Retail, Shopping
Holiday Festivity Drove Web Activity in December, According to comScore Media Metrix Top 50 Online Property Ranking
RESTON, Va., Jan. 17, 2005 – comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. As expected, holiday-related content dominated December traffic, with seasonal sites accounting for 8 of the top 10 gaining properties and 9 of the top 10 gaining categories. Leer másPor: Andrew Lipsman Etiquetas: Audience Measurement, Holiday Shopping, Internet Use, Rankings, , , Web Traffic
Online Holiday Spending Surges Beyond Expectations, Driving E-Commerce to Record Annual Sales of $117 Billion
RESTON, Va., Jan. 10, 2005 – comScore Networks today released holiday and annual spending figures for full year 2004. Online consumer retail spending grew by an impressive 29 percent compared to the 2003 season, exceeding comScore’s initial expectation of 23 to 26 percent growth. Online travel spending generated an additional $7.8 billion in November... Leer másPor: Andrew Lipsman Etiquetas: e-Commerce, Holiday Shopping, Retail, Shopping
RESTON, Va., Dec. 20, 2004 – comScore Media Metrix today released its monthly analysis of online consumer behavior, which reported that 128 million consumers visited sites in the Retail category in November 2004, representing fully 80 percent of the U.S. Internet population. Retail sites, such as those operated by KB Toys, Best Buy and Toys“R”Us,... Leer másPor: Andrew Lipsman Etiquetas: Audience Measurement, e-Commerce, Holiday Shopping, Rankings, , , Web Traffic
RESTON, Va., Nov. 10, 2004 – comScore Networks today released its forecast of online consumer spending for the 2004 holiday season. comScore reports that consumer spending on non-travel goods at U.S. Web sites will exceed $15 billion during the November through December holiday season, representing growth of approximately 23% to 26% over the 2003... Leer másPor: Andrew Lipsman Etiquetas: e-Commerce, Holiday Shopping, Retail