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Comunicado de prensa jul. 8, 2008 | Share

comScore M:Metrics: Photo Messages Set to Edge Out Postcards as Photo Messaging Heats Up in the Summer

RESTON, VA, July 8, 2008 -- comScore, Inc. (NASDAQ: SCOR) today released the latest figures from the M:Metrics Benchmark Study which reports that photo messaging from mobile phones has grown 60 percent in the United States over the past year and 16 percent in Europe, where photo messaging got an earlier start. As the mercury climbs in the summer months,... Leer más

Comunicado de prensa may. 21, 2008 | Share

Americans Spend More Than 4.5 Hours Per Month Browsing on Smartphones, Nearly Double the Rate of the British

SEATTLE, Wash May 21, 2008 — Social networking and Internet commerce are compelling smartphone users to spend an average of four hours and thirty-eight minutes per month browsing the mobile Web in the United States and two and a half hours per month in Britain, reports M:Metrics, the mobile media authority. Leer más

Comunicado de prensa mar. 31, 2008 | Share

comScore Wireless Report Finds Price Is an Increasingly Important Factor for Consumers Selecting a Cellular Phone Carrier

RESTON, VA, March 31, 2008– comScore, Inc. (NASDAQ: SCOR) today released the results of a study evaluating the behaviors and attitudes of wireless phone subscribers. The findings, published in the March 2008 comScore Wireless Report, are based on a survey of more than 2,000 U.S. wireless cell phone users, providing comprehensive insights into consumer... Leer más

Comunicado de prensa mar. 18, 2008 | Share

M:Metrics: iPhone Hype Holds Up

SEATTLE and LONDON — March 18, 2008 — Six months after the iPhone’s U.S. launch, has the device changed the mobile landscape? According to M:Metrics, the mobile media authority, the answer is yes. Today, the measurement firm reports that the iPhone is already the most popular device for accessing news and information on the mobile Web, with 85... Leer más

Comunicado de prensa mar. 7, 2008 | Share

Happy Anniversary, M:Metrics!

SEATTLE, Wash March 7, 2008 — Today, M:Metrics celebrates the third anniversary of its launch and inaugural Benchmark Report. The measurement firm reports explosive growth over the past three years, in clients, services, geographies, technologies and methodologies. Leer más

Comunicado de prensa feb. 11, 2008 | Share

Mobile Media Users are More Responsive to Advertising and Provide Opportunities For Building Unique Coverage

LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours of consumers across mobile, online and offline media. Leer más

Comunicado de prensa feb. 9, 2008 | Share

M:Metrics Now Measuring China, The World’s Largest Mobile Market

SEATTLE, Wash February 9, 2008 — M:Metrics, the mobile media authority, today announced the first large-scale study of mobile media consumption in China, the world’s largest mobile market. According to M:Metrics’ December Benchmark Survey, mobile entertainment is popular among the Chinese, with an astonishing 34.8 percent reporting they listened... Leer más

Comunicado de prensa nov. 26, 2007 | Share

As Operators Deck the Halls With New Mobile Phone Promotions, M:Metrics Reports Device Sales and Satisfaction Metrics

SEATTLE, Wash November 26, 2007 — Mobile phones are popular holiday gifts, with more consumers acquiring a new mobile in December than any other month, reports M:Metrics, the mobile media authority. The measurement firm revealed for the first time today its historical device sales and satisfaction data in the United States and Europe, and found that... Leer más