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Comunicado de prensa abr. 26, 2012 | Share

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

comScore, Inc. (NASDAQ: SCOR) today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating... Leer más

Comunicado de prensa abr. 24, 2012 | Share

In Japan, Smartphones Surpass Feature Phones among Newly Acquired Devices for First Time Ever

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study surveyed more than 4,000 Japanese mobile subscribers and found Sharp to be the top mobile handset manufacturer overall with 23.5 percent market... Leer más

Data Gem abr. 18, 2012 | Share

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months

Top Mobile Air Activities While Planning a Trip

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related mobile activity was checking airfare prices, in which 26 percent of all smartphone users engaged.... Leer más

Comunicado de prensa abr. 3, 2012 | Share

comScore Reports February 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending February 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... Leer más

Comunicado de prensa mar. 6, 2012 | Share

comScore Reports January 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending January 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.4 percent market share.... Leer más

Blog mar. 6, 2012 | Share

How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but far and away the most elusive one to get right has been “It’s the Year of Mobile!”... Leer más

Data Gem feb. 29, 2012 | Share

More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis

Social Networking Accessed via Smartphone

2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011, an increase of 77 percent from the previous year, while 48.4 million consumers accessed social media... Leer más

Data Gem feb. 28, 2012 | Share

Smartphones Surpass Feature Phones to Gain Traction Among ‘Early Majority’

Smartphones Surpass Feature Phones as the Top Acquired Device Type

2011 saw smartphones surpass feature phones to account for majority of new device purchases across several markets in 2011. Germany, France, Italy, Canada, and the U.S. all saw smartphones achieving this milestone, joining the UK and Spain which passed this threshold in 2010. In both the UK and Spain, smartphone ownership already accounts for more than... Leer más

Blog feb. 27, 2012 | Share

Putting the Mobile Future in Focus – 5 Stories that Will Shape the Mobile and Tablet Markets in 2012

Last week comScore announced the release of the 2012 Mobile Future in Focus report, a comprehensive view of the mobile and connected device landscape through an exploration of key trends driving smartphone adoption, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media... Leer más

Data Gem feb. 27, 2012 | Share

Smartphone Platform Wars Intensify as Android and Apple Take the Lead in Most Markets

US Smartphone Market Share by OS

The recently released comScore 2012 Mobile Future in Focus revealed that the Google Android and Apple iOS smartphone platforms emerged as leaders across many developed mobile markets. By the end of 2011, Android had captured 47 percent of the base of primary smartphone users age 13+ in the U.S., followed by Apple iOS (30 percent). In the EU5, Android... Leer más