Prensa y eventos


Marketing Research Estados Unidos
Comunicado de prensa nov. 7, 2006 | Share

comScore Launches Enhanced Online Media Planning Tool with Broader Insight into Consumer Preferences and Attitudes

Reston, VA, November 7, 2006 – comScore Networks, a leader in measuring the digital age, today launched comScore Plan Metrix, the next generation of its industry-leading media planning tool, previously known as AiM (Audience insight Measures). Plan Metrix offers improved usability and broader insight into consumer preferences. Importantly, Plan... Leer más

Comunicado de prensa sep. 27, 2006 | Share

U.S. Gaming Audience Spans All Consumer Segments, Representing Key Opportunity for Marketers

RESTON, VA, September 27, 2006 – comScore Media Metrix, the leader in digital media measurement, today released the second quarter results of Game Metrix, a quarterly syndicated study analyzing gamers’ cross-platform behaviors and attitudes. The study combines the passive observation of online behavior, including visitation to online gaming and... Leer más

Comunicado de prensa ago. 1, 2006 | Share

Explosive Growth Fuels comScore Networks’ Debut on the Honomichl Global Top 25

RESTON, Va., August 1, 2006 – comScore Networks, Inc. today announced its rankings in the 33rd annual Honomichl Global Top 25 and U.S. Top 50 Market Research Firm reports. Published in Marketing News, a journal of the American Marketing Association, the Honomichl reports rank firms based on Global and U.S. research revenues for the year 2005. These... Leer más

Comunicado de prensa jun. 26, 2006 | Share

Consumers Age 35-44 Are Most Likely to Buy a Car in the Next Six Months

RESTON, VA, June 26, 2006 – comScore Media Metrix today revealed the automotive purchase intent, online visitation habits and automotive ownership tendencies of American consumers who are most likely to purchase an automobile in the next six months. This study, the first of a series of industry-specific analyses from the comScore Media Metrix “Audience... Leer más

Comunicado de prensa jun. 19, 2006 | Share

Portuguese and U.S. Fans Most Overconfident about “Home Team’s” Performance Going into World Cup

RESTON, VA, June 19, 2006 – comScore Networks, a leader in digital media measurement, today released the results of an online survey conducted among a multi-country sample to gauge which country was expected to win the World Cup tournament. Overall responses across countries were consistent, with respondents tending to vote for either their home... Leer más

Comunicado de prensa may. 23, 2006 | Share

Online Video Confirmed as an Effective Vehicle for Reaching the Male 25-34 Segment

RESTON, VA, May 23, 2006 – comScore Networks today released an analysis based on its newly launched Video Metrix service, the first-ever monthly reporting of consumer video consumption of both content and ads across the Web along with the demographic characteristics of video viewers. Among notable trends was the marked increase in the number of consumers... Leer más

Comunicado de prensa may. 16, 2006 | Share

comScore Study Reveals Gamers are an Attractive Online Advertising Segment

RESTON, VA. May 16, 2006 – comScore Networks, the leader in digital media measurement, today announced the first-quarter results of “The Players” study, which examines the behavior and attitudes of all segments of Gamers. The cross-platform study examines Gamers’ attitudes towards the emerging practice of in-game advertising and shows that the... Leer más

Comunicado de prensa may. 4, 2006 | Share

694 Million People Currently Use the Internet Worldwide According to comScore Networks

RESTON, VA, May 4, 2006 – comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and behavior based on activity from the world’s largest online behavioral research panel. The comScore World Metrix panel has active representation from countries that comprise 99 percent of the... Leer más

Comunicado de prensa abr. 10, 2006 | Share

comScore Study Reveals the Number of Online Banking Customers Has Grown 27 Percent in the Past Year

RESTON, Va., April 10, 2006 – comScore Networks, the industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the state of online banking in the U.S. comScore found that the number of online banking customers grew to nearly 40 million during Q4 2005, a 27-percent increase over the previous... Leer más

Comunicado de prensa mar. 13, 2006 | Share

IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising

New York, NY, March 13, 2006 – The Interactive Advertising Bureau (IAB) and comScore Networks, Inc. today announced results of a new study showing a positive return on investment (ROI) and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows... Leer más