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Marketing Research Estados Unidos
Comunicado de prensa sep. 27, 2004 | Share

DoubleClick and comScore Media Metrix Explore Techniques for Efficiently Using Internet as a Reach Medium with Joint Study on Online Audience Accumulation

NEW YORK, Sept. 27, 2004 - DoubleClick Inc. (DCLK), a leading provider of marketing solutions for advertising agencies, marketers and web publishers, today released a joint research study with comScore Media Metrix which explores the reach of the Internet by the same measures used in print and television advertising. The report analyzes the dynamics... Leer más

Comunicado de prensa jun. 24, 2004 | Share

comScore Announces Global Panel Now Exceeds 2 Million Consumers

RESTON, Va., June 24, 2004 – comScore Networks today announced that its consumer panel has grown to exceed two million participants worldwide, and continues to expand. Using patent-pending measurement technology and full service survey research capabilities, comScore has emerged as an industry leader by providing unparalleled insight into consumer... Leer más