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Marketing Research Estados Unidos
Case Study sep. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Leer más

Comunicado de prensa may. 24, 2012 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2012

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for April 2012 based on data from the comScore Media Metrix service. Traffic to General News sites picked up in April as Americans sought the latest in current events, while Beauty and Style sites gained as consumers browsed the season’s... Leer más

Comunicado de prensa abr. 23, 2012 | Share

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR) today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore’s research methodologies in international markets and she will play an integral role in comScore’s initiatives with local market... Leer más

White paper mar. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Leer más

Comunicado de prensa mar. 21, 2012 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2012

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for February 2012 based on data from the comScore Media Metrix service. Valentine’s Day had Americans searching the web for flowers, jewelry and just the right e-card for their loved ones. The highly anticipated Super Bowl XLVI drove... Leer más

Blog feb. 21, 2012 | Share

The Advent of the Computer

From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a couple of decades—ages, in technological terms. According to the experts, Colossus was the world’s... Leer más

Comunicado de prensa ene. 23, 2012 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2011

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for December 2011 based on data from the comScore Media Metrix service. The holiday shopping season continued its momentum into December, propelling Retail and Shipping sites to annual highs. Among the top-gaining retail categories for... Leer más

Blog ene. 12, 2012 | Share

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a New Dog Old Tricks

“Why do some of my ad campaigns drive offline sales while others don’t?” This is one of the most common questions I receive from our clients, and the answer often resides – at least in part – in the quality of creative used. For this reason, I’m doing a 5-part blog series outlining proven techniques for designing effective digital creative.... Leer más

Comunicado de prensa dic. 22, 2011 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for November 2011

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for November 2011 based on data from the comScore Media Metrix service. Millions of Americans began their holiday shopping in November, driving most of the Web activity during the month. Among the top-gaining retail categories were Toys,... Leer más

Comunicado de prensa nov. 16, 2011 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2011

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for October 2011 based on data from the comScore Media Metrix service. The annual McDonald’s Monopoly game and a large Powerball jackpot drove millions of prize-hungry visitors to the Lotto/Sweepstakes category in October. Sweetest... Leer más