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Blog oct. 29, 2012 | Share

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency and Potential for Improvement

Targeting Efficiency

We’ve often heard the stat that upwards of 80% of household spending is controlled by Moms, which of course makes them a very valuable audience segment. Marketers attempting to reach this segment online must continually ask themselves, “How effective is the online channel at reaching this target audience, and how can I maximize my digital spend?” Leer más

Comunicado de prensa oct. 16, 2012 | Share

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media... Leer más

Case Study sep. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Leer más

Blog ago. 20, 2012 | Share

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

One of the truisms of Election 2012 has been the Obama campaign’s outsized lead vs. Romney in most facets of the digital battleground, whether in the number of social media fans and followers, online fundraising or online advertising. Leer más

Presentacion ago. 14, 2012 | Share

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. Leer más

White paper ago. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Leer más

Comunicado de prensa ago. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Leer más

Data Gem ago. 7, 2012 | Share

Day 8: comScore at the Games

Day 8: comScore at the Games Leer más

Comunicado de prensa ago. 2, 2012 | Share

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... Leer más

Blog ago. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Leer más