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Ad Impressions Estados Unidos
Data Gem feb. 24, 2012 | Share

3 in 10 display ads delivered are never seen, often because users fail to scroll down the webpage or scroll too fast

A U.S.-based vCE™ Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had the opportunity to be seen by the consumer, a likely result of a consumer scrolling past the ad before it loaded or a consumer never scrolling the ad in... Leer más

Data Gem nov. 2, 2011 | Share

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and Microsoft shared a similar profile with smaller advertisers delivering around 21 to 23 percent of... Leer más

Video oct. 4, 2011 | Share

Get a Lift with comScore AdEffx

comScore AdEffx™ is elevating advertising measurement. AdEffx is an end-to-end advertising effectiveness solution that brings a new level of confidence and continuity to the industry. Plan, test, validate and evaluate advertising success with a single, comprehensive solution designed for today's cross-media world. Ver

Blog sep. 7, 2011 | Share

Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement is an essential component in understanding persuasion and effectiveness. Leer más

Blog ago. 3, 2011 | Share

AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition of AdXpose, combined with comScore’s existing Campaign Essentials product, will enable the... Leer más

Data Gem jul. 15, 2011 | Share

Attributing Brand Advertising Effectiveness

Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measure the impact of branding advertising) rely on overly simplistic, flawed methods. This means that insights are often inaccurate and not actionable for... Leer más

Data Gem jun. 12, 2011 | Share

How Many Ads Do You Watch Per Content Video?

Online Video Ads Per 100 Content Videos Watched

In April 2011, 32.6 million UK online video viewers watched a total of 5.4 billion online videos, of which 238.4 million were ads. In the same month, nearly 8 million females were exposed to more than 126 million online ad videos and 15.3 million women watched 1.7 billion content videos. On average, females were exposed to 7 ad videos for every 100... Leer más

Data Gem feb. 10, 2011 | Share

U.S. Video Advertising as a Percentage of Total Online Video Consumption

US Video Advertising as a Percentage of Total Online Video Consumption

According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads now account for approximately one in every six videos viewed, they do not yet represent a significant interruption to the online viewing experience, as they only account for 1.6 percent of all time spent... Leer más

Data Gem feb. 8, 2011 | Share

Share of Display Ad Impressions by Top Publisher Category in 2010

Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals served 17 percent of display ad impressions during the month, down 4 percentage points, while Entertainment publishers served 11 percent of display advertisements, up 1 percentage... Leer más

Data Gem oct. 28, 2010 | Share

Total Ad Impressions Delivered on U.S. Publisher Sites

Total Ad Impressions Delivered on U.S. Publisher Sites

Online advertising has grown significantly over the past year. U.S. online publisher sites delivered more than 417 billion ad impressions in September 2010, up 26 percent versus year ago. Leer más