Facebook.com ranked as the top display ad publisher in Brazil during the month of December with 11 billion display ad impressions (17.4 percent market share) reaching 33.1 million people online. Globo ranked second serving nearly 8.9 billion display ads (14.1 percent share), followed by UOL with 7.7 billion display ads (12.2 percent share) and Terra – Telefonica with 7.2 billion ad impressions (11.4 percent share).