Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper
Health Insurers are facing unique challenges and opportunities across their digital channels ahead of the next open enrollment season. Understanding consumer online shopping behavior and competitor online strategies, both in the individual health plan arena as well as in the Medicare Supplement and Medicare Advantage businesses, are critical to success.
Join Susan Engleson, Senior Director of comScore’s insurance practice, on Monday, August 25, 2014 at 2:00 PM EST for a comScore webinar on "Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper". In this session, Susan will provide information from the 2014 open enrollment season, including:
- How many consumers shopped online for health insurance, and where they shopped (it wasn’t all at healthcare.gov!)
- Demographics of the online health insurance shoppers
- Usage of features like subsidy calculators and plan selector tools
- Consumer search behavior and insurer and aggregator search strategies
Learn how insurers can leverage these insights to optimize their digital content and marketing strategies.
Susan Engleson, comScore Senior Director, Insurance Solutions
25 agosto 2:00 pm - 3:00 pm