febrero 20, 2014

IAB #mobilecultural 2.0: How Social, Local and Mobile are converging in Multicultural Marketing

We all hear about the importance of Multicultural Marketing, but is this really different from “regular” marketing – and if so, why should we care? Presented by the IAB’s Mobile Marketing Center of Excellence, please join us for a future looking discussion on unique joys, challenges and best practices for reaching today’s multicultural consumers through a mix of Mobile, Social and Local strategies.

Session Type: Moderator
Localidad: IAB Ad Lab New York, NY, US

Presentador:

Kelly Barrett, VP Mobile, comScore, Inc.
20 febrero 4:00 pm - 5:00 pm Add to Calendar http://www.comscore.com/lat/Insights/Events_and_Webinars/Event/2014/IAB_mobilecultural_20_How_Social_Local_and_Mobile_are_converging_in_Multicultural_Marketing 20-02-2014 16:00:00 20-02-2014 17:00:00 15 IAB #mobilecultural 2.0: How Social, Local and Mobile are converging in Multicultural Marketing - How Social, Local and Mobile are converging in Multicultural Marketing Kelly Barrett, VP Mobile, comScore, Inc. - How Social, Local and Mobile are converging in Multicultural Marketing IAB Ad Lab, New York, NY, US comScore events@comscore.com false
How Social, Local and Mobile are converging in Multicultural Marketing

comScore’s VP of mobile with set the stage with latest trends and research, followed by a panel discussion with Facebook, Twitter, Verizon, LSN Mobile and Briabe Mobile as they discuss what it means to have a “multicultural” strategy, best practices for reaching these audiences across a suite of emerging media, and how you can develop successful strategies for your business. Christian Martinez, Head of Sales – US Hispanic, Facebook Torod Neptune, VP, Corp Comm, Verizon Dave Matthews, SVP Marketing and Advertising Partnerships, LSN Mobile James Briggs, CEO, Briabe Mobile Kelly Barrett VP, Mobile, comScore (speaker TBC), Twitter


Conference Homepage and Registration