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Presentacion may. 31, 2014 | Share

Captivating the Consumer in a Digital World

Captivating the Consumer in a Digital World

Consider that Americans now spend nearly twice as much time with digital media as they did three years ago. The mobile revolution is causing a shift in the digital landscape, altering the habits of consumers and how businesses interact with them. Leer más

Presentacion may. 22, 2014 | Share

From TV to Total Video

From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. Leer más

Presentacion may. 20, 2014 | Share

The Rise of Brands on Instagram

The Rise of Brands on Instagram

comScore and Shareablee join forces to present The Rise of Brands on Instagram, featuring how brands are using content to monetize on this burgeoning social platform. Leer más

Presentacion may. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q1 2014

State of the US Online Retail Economy in Q1 2014

E-commerce, up 12 percent year-over-year on desktop in Q1, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. In this webinar, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew... Leer más

Presentacion may. 6, 2014 | Share

Mobile Path to Purchase

Mobile Path to Purchase

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at the 2014 Local Search Association Conference, delivering an address on the state of the local search market in relation to the multi-platform consumer boom. Leer más

Presentacion abr. 28, 2014 | Share

State of Digital Advertising Q1 2014

State of Digital Advertising Q1 2014

Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman take an in-depth... Leer más

Presentacion abr. 16, 2014 | Share

The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Leer más

Presentacion abr. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. Leer más

White paper abr. 2, 2014 | Share

2014 U.S. Digital Future in Focus

2014 US Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leer más

Presentacion mar. 24, 2014 | Share

Consumers' Multi-Media Path to Purchase

Consumers' Multi-Media Path to Purchase

Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. Leer más