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Presentacion oct. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Leer más

Presentacion oct. 2, 2015 | Share

Today's Digital Consumer

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Leer más

White paper oct. 1, 2015 | Share

Futuro Digital Global 2015

2015 Global Digital Future in Focus

Los desarrollos digitales continúan revolucionando el ritmo y el alcance de la información que se comunica a nivel global. Leer más

Presentacion sep. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Leer más

White paper sep. 22, 2015 | Share

The 2015 U.S. Mobile App Report

The 2015 U.S. Mobile App Report

Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media... Leer más

Presentacion sep. 16, 2015 | Share

Media Planning with the Best of Both Worlds: TV & Digital

Media Planning with the Best of Both Worlds TV and Digital

In this presentation, David Shiffman, comScore SVP of Agency Solutions, shared best practices and real examples for multichannel media planning. Leer más

Presentacion sep. 1, 2015 | Share

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper

How Retailers Can Act on the Shopping Behavior of Today’s Global Flex Shopper

This webinar shares results from a survey commissioned by UPS an d administered by comScore of more than 19,000 global online shoppers and evaluates their habits from pre-purchase to post-delivery. The study goes beyond other retail industry studies to give a 360° perspective into consumer shopping. Leer más

Presentacion ago. 19, 2015 | Share

comScore Holiday Tracker®

comScore Holiday Tracker

Holiday Tracker reveals where your customers are shopping on a daily and weekly basis during the ten weeks leading up to and including the holiday season. In this presentation, learn how comScore Holiday Tracker subscribers can create a customized list of retailers to see how their online traffic compares to the competition via customizable reports... Leer más

Presentacion jul. 16, 2015 | Share

Solving for X: The Power of Combined TV and Digital

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. Leer más

Presentacion jul. 16, 2015 | Share

Hulu Total Audience Measurement Across Platforms

Hulu Total Audience Measurement Across Platforms

Manish Bhatia, CRO at comScore, and Peter Naylor, SVP, Advertising Sales at Hulu presented a study that accurately measures audiences for Hulu across the multiple devices. Leer más