Presentaciones y libros blancos


Estados Unidos
Presentacion abr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Leer más

Presentacion abr. 18, 2012 | Share

The Top 6 Trends Shaping Local Search in 2012 and Beyond

comScore, 15miles and Localeze present key insights from the 5th Annual Local Search Usage Study as well as discuss how marketers and search platforms can stay ahead of the ever changing local search space. Leer más

Presentacion abr. 16, 2012 | Share

Changing How the World Sees Digital Advertising

As branding dollars shift from traditional media to the internet, advertisers are demanding proof that their digital media plans are delivering as planned. But in the wild west of the internet things can go wrong. Brands face a never-ending challenge to digest a multitude of data, identify metrics indicative of success, and turn it into a media plan... Leer más

Presentacion abr. 3, 2012 | Share

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. Leer más

White paper mar. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Leer más

Presentacion mar. 23, 2012 | Share

The Promise and Challenge of Big Data

Guido Fambach, VP Professional Services, will present some of the key issues, challenges and accomplishments in driving one of the world’s largest decision-support systems to become an engine of critical information insight and business creativity for its clients. He discusses technology and information architecture decisions behind comScore’s operations... Leer más

Presentacion mar. 22, 2012 | Share

Real Time Data and Decision Making

comScore has built its business on making sense of data. As its marketplace has grown, so has the typical data set sizes it has to deal with, along with customers demanding quicker insights to make faster decisions. Hear from comScore's chief technologist about the future of decision-making technology evolving in a context where there is more data,... Leer más

Presentacion mar. 6, 2012 | Share

Valtech branded event: Social Analytics

During its presentation (in French), comScore examines the state of Europe and France’s dynamic social networking landscape. Leer más

Presentacion mar. 1, 2012 | Share

Understanding Creative Drivers of Online Video Engagement

comScore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. comScore and AOL present a review of key study findings and several case examples, which help to shed light on the types of creative elements likely to drive online video engagement.... Leer más

White paper mar. 1, 2012 | Share

2012 Canada Digital Future in Focus

comScore presents the 2012 Canada Digital Future in Focus, its annual report on the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search that are defining the current Canadian marketplace and insights into what these trends mean for the year ahead. Leer más