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White paper sep. 20, 2010 | Share

The comScore Data Passport - Second Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. The comScore Data Passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Leer más

White paper sep. 17, 2010 | Share

When Money Moves to Digital, Where Should It Go?

In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand. Leer más

White paper ago. 20, 2010 | Share

Great Expectations: How Advertising for Original Scripted TV Programming Works Online

As broadcasters, networks and cable, satellite and telecom companies evaluate the opportunities gained and lost when making content freely or conditionally available online, it is now more important than ever to understand consumers’ value levers when watching original TV programming. Leer más

Presentacion jun. 10, 2010 | Share

The State of Mobile: EU5 Mobile Media Landscape and Trends

According to recent data, 25% of EU-5 (UK, France, Germany, Italy, Spain) Mobile owners are now browsing the Mobile Internet. Since Mobile is one of the most widespread and fastest growing media channels in the world, reliable measurement is key to success. New trends suggest we are seeing a re-fragmentation of the Mobile Market. What factors are driving... Leer más

White paper may. 11, 2010 | Share

The 2010 State of Online Banking Report

The comScore 2010 State of Online Banking Report leverages behavioral data obtained via the comScore panel of 1 million U.S. Internet users as well as information gathered through a survey of more than 2,500 U.S. Internet users to provide an in-depth look at online banking today. The report provides comprehensive insights into service usage, consumer... Leer más

White paper abr. 14, 2010 | Share

The 2010 Online Auto Insurance Report

comScore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry players gain insight into strategic issues pertaining to consumers’ auto insurance quoting,... Leer más

White paper feb. 26, 2010 | Share

The comScore Data Passport - First Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Leer más

Presentacion feb. 15, 2010 | Share

GSMA Mobile Media Metrics (MMM) Mobile World Congress Seminar

The GSMA and comScore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting in the UK in the beginning of February. This presentation included the recently released January mobile Internet usage data from all five UK mobile... Leer más

White paper feb. 8, 2010 | Share

The 2009 U.S. Digital Year in Review

comScore presents the 2009 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. Leer más

Presentacion feb. 4, 2010 | Share

GSMA Mobile Media Metrics (MMM) Launch Presentation

The GSMA and comScore, Inc., in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, announced the official UK launch of the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting. Leer más