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Presentacion mar. 1, 2012 | Share

Understanding Creative Drivers of Online Video Engagement

comScore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. comScore and AOL present a review of key study findings and several case examples, which help to shed light on the types of creative elements likely to drive online video engagement.... Leer más

White paper mar. 1, 2012 | Share

2012 Canada Digital Future in Focus

comScore presents the 2012 Canada Digital Future in Focus, its annual report on the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search that are defining the current Canadian marketplace and insights into what these trends mean for the year ahead. Leer más

White paper feb. 23, 2012 | Share

2012 Mobile Future in Focus

2012 Mobile Future in Focus

comScore presents the 2012 Mobile Future in Focus, its annual report* examining the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media use in categories such as social networking and retail, mobile ecosystem dynamics, and shifts... Leer más

White paper feb. 9, 2012 | Share

2012 U.S. Digital Future in Focus

comScore presents the 2012 U.S. Digital Future in Focus, its annual report on the prevailing trends across the digital landscape and the implications for the year ahead. The report looks at key facets of the digital universe to highlight the leading stories that are defining the future of digital consumption. Leer más

White paper feb. 2, 2012 | Share

Millennials' Digital Behavior

A look at the unique characteristics of the millennial generation from data gathered using comScore’s proprietary panel of Internet and mobile phone users. This presentation quantifies exactly how the millennial generation is connected and how they are unique. Leer más

White paper feb. 2, 2012 | Share

2011 State of Online and Mobile Banking

This report analyzes the state of online and mobile banking activity in the U.S. in early 2011, providing key insights into customer behaviors, attitudes, satisfaction, service usage, and mobile adoption. Leer más

Presentacion ene. 31, 2012 | Share

Next-Generation Strategies for Advertising to Millennials

This webinar includes ground-breaking research from comScore, revealing the most effective strategies brands can undertake to reach Millennial consumers. Leer más

White paper ene. 30, 2012 | Share

Are Your CPG Brands Maximizing the Return on Your Digital Investment?

The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, highlights the significant potential for brand websites to become key drivers in building customer loyalty and preference for CPG brands by creating unique online brand experiences. Leer más

White paper dic. 21, 2011 | Share

It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed

This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Leer más

White paper nov. 2, 2011 | Share

The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update

Although the U.S. recession may have technically ended in 2009, its lingering effects are still very much being felt by Americans. As high unemployment levels and rising prices endure, consumers have been pressured to spend less and save more, ultimately affecting brand purchasing behavior and market share. A more price-conscious orientation among... Leer más