Presentaciones y libros blancos


Estados Unidos
White paper jun. 20, 2012 | Share

2012 Online Auto Insurance Shopping Report

comScore’s 2012 Online Auto Insurance Shopping Report provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers shopping and purchasing auto insurance policies online. The report focuses on insights into the competitive landscape of the online auto insurance acquisition market and is... Leer más

Presentacion jun. 14, 2012 | Share

State of US Internet in Q1 2012

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White paper jun. 12, 2012 | Share

The Power of Like 2: How Social Marketing Works

The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. Leer más

Presentacion jun. 5, 2012 | Share

Surviving the Upfronts in a Cross-Media World

In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape. Also featured are critical insights for building cross-media campaigns across TV and digital video media, including cross-media campaign... Leer más

Presentacion jun. 4, 2012 | Share

Online Shopping Customer Experience Study

The Online Shopping Customer Experience Study, a report commissioned by UPS, provides insights into consumers’ online shopping behaviors and preferences. While other online shopping studies have focused on purchase or web usability, this study bridges the gap with a view of perceptions on customer experience from pre-purchase through post-delivery.... Leer más

Presentacion may. 30, 2012 | Share

Trends for Asia Online Retail

This presentation looks at the current trends in e-commerce in the U.S. during the first part of 2012 and what these trends mean for the future of the online retail industry in Asia. Leer más

Presentacion may. 17, 2012 | Share

State of US Online Retail Economy Q1 2012

comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012. Leer más

White paper abr. 30, 2012 | Share

The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election

Digital media has become one of the most significant game-changers in the political landscape, helping determine winners and losers in recent elections. With the realities of this new digitally dominated political environment, campaigns are becoming increasingly sophisticated about developing teams and strategies designed to deploy digital resources... Leer más

Presentacion abr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Leer más

Presentacion abr. 18, 2012 | Share

The Top 6 Trends Shaping Local Search in 2012 and Beyond

comScore, 15miles and Localeze present key insights from the 5th Annual Local Search Usage Study as well as discuss how marketers and search platforms can stay ahead of the ever changing local search space. Leer más