Online shoppers in today’s interconnected world are driven by flexibility. For global shoppers, the ability to conduct research and shop across channels and devices, and the latitude to choose between varied delivery and payment options, drive satisfaction.
In the second year of this global study partnership, Comscore and UPS investigate the global shipping landscape and the emerging trends and preferences in e-commerce. In this presentation, you'll learn how different global populations interact with retailers and understand how these preferences and expectations can help drive success in global markets.
Topics covered include: