Descargar
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been – to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must. As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium.
This presentation highlights key learnings uncovered from Comscore’s extensive global research in the digital advertising space. These insights help shed light on the current state of the industry, and provide brands with a framework for more effective planning, stronger evaluation and overall improved results.