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As digital advertising continues to grow in importance and sophistication, finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must.
From click-through rates and cookie deletion, to in-target delivery, viewability, campaign optimisation and cross media measurement, this presentation highlights key learnings uncovered from Comscore’s extensive global research in the digital advertising space. These findings help shed light on the current state of the industry, and provide both media buyers and sellers with a framework for more effective planning, stronger evaluation and overall improved results.