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It’s been an incredible year so far in the digital advertising world. With digital ad spend now accounting for an astonishing £7.2 billion the landscape keeps getting larger. Content and Native advertising now account for 1/5 of digital display advertising spend, the conversation on fraud and viewability are still high on everyone’s agendas, and conversations are turning to the ‘Internet of Everything’, not just the Internet of Things. Phew, it’s a lot to take in, and these are just some of the developments happening in our ever-evolving digital landscape.
In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media World.