- 26 de mayo, 2016

Digital Advertising Is Dirty. Can Technology Clean It Up?

Martin Bromfield
Martin Bromfield
VP Advertising EMEA

Descargar

In this presentation, Martin Bromfield, VP Advertising EMEA at Comscore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander and Victoria Eastwood, Financial Times.

The presentation and the panel covered the following topics:

  • Given ad fraud, ad blocking and viewability issues, why has digital spend continued to grow?
  • Are we reaching a tipping point where brands are now demanding greater clarity and transparency?
  • Can technology solve the problems of the internet faster than committees?
  • How do I recognise a "safe site"?
  • Can we ever entice the ad blockers back?

Learn more about Comscore Advertising solutions or contact us to request a live product demonstration.