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Presentacion may. 27, 2015 | Share

State of the U.S. Online Retail Economy in Q1 2015

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward. Leer más

Presentacion may. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. Leer más

Presentacion may. 20, 2015 | Share

Using Verification to bring out the Quality in Programmatic

Using Verification to bring out the Quality in Programmatic

comScore's VP of Advertising Effectiveness, Duncan Trigg, recently spoke about how to bring trust to programmatic at the annual AOP Programmatic forum. Crucial topics like viewability, non-human traffic, brand safety and ad fraud were addressed. Leer más

Presentacion may. 18, 2015 | Share

2015 Brazil Digital Future in Focus

2015 Brazil Digital Future in Focus

More than ever, the behavior of Brazilian Internet users is being modified not only in terms of content consumption, but also in the way they access the Internet, becoming multi-platform consumers. New devices are helping to build a new digital era, which is creating new directions and opportunities for advertisers and media sellers. Leer más

White paper may. 11, 2015 | Share

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... Leer más

Presentacion may. 6, 2015 | Share

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Learn how you can partner with comScore to join a group of leading mobile publishers and networks as a comScore Mobile Authorized Tagging Partner. Our partners include companies like Drawbridge, Tremor Video, Kiip, IgnitionOne, Rhythm, AddictiveMobility, AdColony and many more. Leer más

White paper abr. 30, 2015 | Share

UK Digital Market Overview March 2015

UK Digital Market Overview

Your monthly snapshot of digital audience trends. In March 2015, 47.5 million users accessed the internet via their desktop, smartphone and tablet devices. Google Sites is top multi-platform destination while Sky, Amazon and BBC see largest share of mobile only users. BBC overtakes Facebook to become 2nd most popular digital property. Facebook accounts... Leer más

Presentacion abr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. Leer más

Presentacion abr. 22, 2015 | Share

Incremente los Ingresos Digitales Gestionando Viewability y el Tráfico No Humano

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Con Viewability y fraude capturando los encabezados de la industria, los vendedores de medios enfrentan una creciente presión para probar el valor de su inventario por que los anunciantes se puedan sentir seguros que su mensaje es visto por la audiencia correcta para generar un impacto. Esta presentación proporcionan insights clave para ayudarlo a... Leer más

Presentacion abr. 20, 2015 | Share

Desayuno: Midiendo la Salud de Marca

Measuring Brand Health Breakfast

Ante la permanente necesidad de comprender los factores que impulsan los cambios de la marca en el mercado, se requiere de indicadores que le permitan ajustar sus estrategias. En esta presentación, Lisa Hutton nos muestra cómo medir la salud de marca ofreciendo insights multi-dimensionales. Leer más