Presentaciones y libros blancos

Búsqueda

Presentacion jul. 14, 2016 | Share

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Leer más

Presentacion jul. 13, 2016 | Share

IAB Europe Research Awards Winner Webinar: comScore and News UK

IAB Europe Research Awards Winner Webinar: comScore and News UK

The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic impact of advertising online and offline. Leer más

Presentacion jul. 12, 2016 | Share

Targeting Casino-Goers

Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys. Leer más

Presentacion jul. 12, 2016 | Share

Medición multiplataforma en Colombia

Medición multiplataforma en Colombia

comScore, líder en medición del mundo digital, anunció el lanzamiento oficial de MMX Multi-Platform® en Colombia, para conocer quién, dónde, y qué es lo que las personas consumen online independientemente del dispositivo que utilicen. comScore MMX Multiplataforma está diseñado para mostrar la totalidad de la audiencia que accede a contenido... Leer más

Presentacion jul. 11, 2016 | Share

Impressions vs. Eyeballs: What Are You Really Buying?

Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just ad-served onto pages and sites. Was that impression served to a real human rather than a bot? Was that ad actually in the browser-viewable window or was it below-the-fold? Or even in a tab that is... Leer más

Presentacion jun. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Leer más

Presentacion jun. 20, 2016 | Share

The Value of a Digital Ad

Joris Goossens, VP Sales, Benelux, the Nordics & Russia, comScore looks closer at how to best optimise marketing efforts and connect with todays ‘connected consumer’. Leer más

Presentacion jun. 17, 2016 | Share

How delivery and brand/sales impact can drive digital advertising ROI

In the session, comScore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed. Leer más

Presentacion jun. 14, 2016 | Share

Fusión EGM comScore

EGM comScore Data Fusion

Uno de los mayores retos de la publicidad es conocer la contribución de cada soporte a la difusión de nuestras campañas; Con esto en mente, Ipsos y comScore hemos estado trabajando para integrar exitosamente nuestros datos y presentamos al mercado un sistema de medición multiplataforma que permitirá conocer la audiencia conjunta de los medios off... Leer más

Presentacion jun. 13, 2016 | Share

Effectiveness of Online Advertising

Effectiveness of Online Advertising

How far had Ad-blocking spread? During this session, Fabrizio Angelini, CEO Sensemakers and representative for comScore Italy presents issues affecting digital advertising today including ad blocking, ad fraud and viewability and how media buyers can face these challenges to make sure their ads have the chance to make an impact. Leer más