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Presentacion jul. 28, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media World. Leer más

Presentacion jul. 24, 2015 | Share

Futuro Digital América Latina 2015

2015 LATAM Future in Focus

El mundo digital logró enormes progresos en 2014 así como distintas transformaciones en la manera en que los latinoamericanos interactuaron con la tecnología y consumen medios de comunicación. Mostramos el estado actual de la publicidad online en América Latina y como comScore está ayudando a impulsar la industria. Leer más

Presentacion jul. 20, 2015 | Share

Futuro Digital Perú 2015

Peru 2015 Digital Future in Focus

El mundo digital logró enormes progresos en 2014 así como distintas transformaciones en la manera en que los peruanos interactuaron con la tecnología y consumen medios de comunicación. Mostramos el estado actual de la publicidad online en Perú y como comScore está ayudando a impulsar la industria. Leer más

Presentacion jul. 16, 2015 | Share

Solving for X: The Power of Combined TV and Digital

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. Leer más

Presentacion jul. 16, 2015 | Share

Hulu Total Audience Measurement Across Platforms

Hulu Total Audience Measurement Across Platforms

Manish Bhatia, CRO at comScore, and Peter Naylor, SVP, Advertising Sales at Hulu presented a study that accurately measures audiences for Hulu across the multiple devices. Leer más

Presentacion jul. 16, 2015 | Share

Measuring Multichannel Marketing

Measuring Multichannel Marketing

David Shiffman, SVP, comScore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. Leer más

White paper jul. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... Leer más

Presentacion jul. 2, 2015 | Share

Measuring Cross-Channel Shoppers Across Platforms

Measuring Cross Channel Shoppers Across Platforms

At the Audience Research Foundation's Audience Measurement 2015 conference, Gian Fulgoni, Co-Founder and Chairman Emeritus of comScore, presented findings on measuring the cross-channel shopper in a cross-platform world. Leer más

Presentacion jul. 1, 2015 | Share

Improve Your Total Campaign Delivery Validation with vCE 2.0

Improve Your Total Campaign Delivery Validation with vCE 2 0

Antoine Maringe and Hadidja Said Hassani introduce how and why it is critical to be able to measure that your ads are seen, by the right audience, in the right environment, free from non-human traffic and how comScore validated Campaign Essentials and the 2.0 version, answer to this issue. Leer más

Presentacion jun. 25, 2015 | Share

Lecciones Aprendidas en Publicidad Digital

Lessons Learned in Digital Advertising

Si bien la publicidad ha evolucionado enormemente con la aparición de nuevas tecnologías digitales, la finalidad que tiene hoy en día sigue siendo la misma de siempre: generar sentimientos, emociones, percepciones y acciones que, en última instancia incrementen las ventas y construyan lealtad de marca. Es fundamental encontrar las maneras más eficientes... Leer más