Presentaciones y libros blancos

Búsqueda

Presentacion may. 25, 2016 | Share

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

The Value of a Digital Ad

This presentation curates insights from comScore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measures that identify brand and sales impact. In successfully aligning these components, we will be better positioned to help brands determine true ROI, and... Leer más

Presentacion may. 24, 2016 | Share

Tráfico No-Humano: Por qué es importante y por qué deberías tener cuidado

Non-Human Traffic: Why It Matters and Why You Should Care

El problema del fraude y el Trafico No-Humano tiene a la industria de la publicidad en línea tambaleándose y por una buena razón: si un anuncio no está llegando a una persona real, eso es un problema real. Descargue la presentación y conozca más de la importancia del tema. Leer más

Presentacion may. 23, 2016 | Share

Mobile and E-commerce Landscape in Brazil

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil. Leer más

Presentacion may. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Leer más

Presentacion may. 17, 2016 | Share

Effect of Viewability On Lift: A Story in Four Simple Graphs

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling, emotion or action related to the advertised product or service. Leer más

Presentacion may. 17, 2016 | Share

Unlocking The Power of Programmatic

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute, requiring manual adjustments to shift campaign impressions from site to site. Leer más

Presentacion may. 17, 2016 | Share

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens. Leer más

Presentacion may. 17, 2016 | Share

Prove your data to win more business

Prove your data to win more business

In this presentation, Martin Bromfield, VP Advertising EMEA, comScore and Paul Calver, Head of Data and CRM at Northern & Shell provide an overview of a comScore case study on how comScore validated N&S’s audience segments for programmatic trading. Leer más

Presentacion may. 16, 2016 | Share

Medición Multiplataforma en Argentina

Multi-platform Measurement in Argentina

Durante esta presentación conocimos de la voz de Josh Chasin, Chief Research Officer de comScore, Inc., los beneficios que conlleva la metodología de comScore, que ha sido acreditada por diferentes autoridades a nivel mundial; y que le permitirá una mejor planeación y monetización de las audiencias. Le medición multiplataforma llega a Argentina... Leer más

Presentacion may. 13, 2016 | Share

Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?

Invalid Traffic & Viewability

While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaign performance. Based on comScore’s extensive research globally, this keynote addressed why even the best ads may never have a chance to be seen. Leer más