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White paper abr. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Leer más

White paper abr. 21, 2016 | Share

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... Leer más

Presentacion abr. 18, 2016 | Share

From the Dealership to the Livingroom: Reach Your Auto Intenders

From the Dealership to the Livingroom Reach Your Auto Intenders

In this presentation Julia Johnston, comScore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys. Leer más

Presentacion abr. 14, 2016 | Share

Camino a una Medición Completa en el Mercado Peruano

Road to a Complete Measurement of the Peruvian Market

En días recientes se celebró el comScore Day 2016 en Perú y reunió a los distintos líderes de la industria para definir cuál debe ser el camino a seguir para una medición digital completa. La industria debe mover y acostumbrar al mercado publicitario Digital a medir audiencias. Leer más

Presentacion abr. 13, 2016 | Share

Futuro Digital Uruguay 2016

2016 Uruguay Digital Future in Focus

Mostramos el estado actual de las tendencias en las audiencias online en Uruguay. Durante este reporte anual, vimos una migración hacia dispositivos móviles, las tendencias imperantes en el uso de la web y la enorme evolución de la publicidad digital, así como los principales comportamientos de los consumidores digitales, videos online, redes sociales,... Leer más

Presentacion abr. 11, 2016 | Share

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Combating Fraud to Drive ROI

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend. Leer más

Presentacion abr. 8, 2016 | Share

The Value of Verified Impressions

The Value of Verified Impressions

During our webinar, Luciana Burger, Managing Director for comScore Brazil, explained in detail what is a verified impression and how important is to track your campaign or the potential of your inventory. Leer más

White paper mar. 30, 2016 | Share

2016 U.S. Cross-Platform Future in Focus

2016 US Cross Platform Future in Focus

2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description might be that it’s becoming increasingly interconnected, with consumers seamlessly accessing... Leer más

Presentacion mar. 15, 2016 | Share

comScore on Programmatic

comScore on Programmatic

En el evento comScore on Programmatic, México, encontramos que todo el potencial que Programmatic tiene, se ha ensombrecido por temas como el fraude, visibilidad y seguridad de marca por lo que para el bien de la relación entre los jugadores del ecosistema digital necesitamos recaer en la transparencia y la confianza. Leer más

White paper mar. 14, 2016 | Share

The Value of a Digital Ad

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable. Leer más