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Presentacion dic. 15, 2014 | Share

Futuro Digital Uruguay 2014

2014 Uruguay Digital Future in Focus

En el reporte “Futuro Digital Uruguay 2014” se estudian de cerca las tendencias de las audiencias online por categoría y demografía. Se presentan también las tendencias en publicidad digital para 2015. Leer más

Presentacion dic. 12, 2014 | Share

Upgrade in Validating People & Impressions

Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move with the use of person-based metrics, comparable to other media. Leer más

Presentacion dic. 11, 2014 | Share

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. Leer más

Presentacion dic. 5, 2014 | Share

Mobile Measurement and Multi-platform

Mobile Measurement and Multi-platform

This presentation, shared at IAB MIXX Russia, highlights new insights from the MMX Multi-platform service in Russia including insights into today’s new digital consumer and its importance of data-driven advertising planning. Leer más

Presentacion dic. 5, 2014 | Share

Lessons Learned in Digital Advertising and 3MS

Lessons Learned in Digital Advertising and 3MS

This presentation, shared at IAB MIXX Russia, highlights key lessons learned in digital advertising, viewability and industry benchmarks. Leer más

Presentacion dic. 5, 2014 | Share

From Platforms to people, España

From Platforms to people, Spain

Los usuarios multiplataforma son la nueva mayoría digital. Más del 60% de los consumidores españoles acceden a Internet a través de dispositivos móviles y PC, abriendo nuevas oportunidades para los vendedores de medios para poder sacar provecho de este ecosistema en evolución. Leer más

Presentacion dic. 2, 2014 | Share

Futuro Digital Colombia 2014

2014 Digital Future in Focus Colombia

En el reporte “Futuro Digital Colombia 2014” se estudian de cerca las tendencias de las audiencias online por categoría y demografía. Se presentan también las innovaciones que habrá en Colombia para 2015. Leer más

Presentacion dic. 1, 2014 | Share

e-Commerce: No Longer a Fringe Activity in Asia

e-Commerce: No Longer a Fringe Activity in Asia

With Alibaba going public in September, e-Commerce in Asia Pacific has been thrust into the spotlight. Rakuten and Amazon have had reasonable success in Japan, but what is happening in China with Alibaba and Tencent? What about the Southeast Asian and Indian landscape? What about e-Commerce on mobiles and tablets? In this presentation, Joe Nguyen, Senior... Leer más

Presentacion nov. 28, 2014 | Share

Lessons Learned in Digital Advertising: From Direct Response to Branding

Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, Jacques Tchenio, VP Sales in France, has highlighted key learnings comScore has uncovered in... Leer más

Presentacion nov. 28, 2014 | Share

Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World

Pulling the Pieces Together Data in a Multi-Platform Multi-Device World

It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have choices between PCs, tablets, smartphones, and even gaming consoles and smart TVs. Businesses have had to build mobile apps, mobile websites and responsive... Leer más