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Presentacion nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. Leer más

Presentacion nov. 19, 2014 | Share

comScore and Warc Webinar: Lessons Learned in Digital Advertising

comScore and Warc Webinar Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty Leer más

Presentacion nov. 18, 2014 | Share

Marketing to the ’90s Generation: Opportunities and Challenges

Marketing to the ’90s Generation: Opportunities and Challenges

The ’90s generation in China grew up with the development of the Internet industry and the Internet is now a significant part of their lives. As this group makes the transition from school to work and become more individualistic in their decision-making, they are increasingly being identified as an important target audience in marketing. Leer más

White paper nov. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. Leer más

Presentacion nov. 11, 2014 | Share

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

During this event, key industry leaders had panel discussion to address today's digital evolving market and help you navigate the change. Leer más

Presentacion nov. 7, 2014 | Share

Big Data, ¿qué es y por qué es importante?

What is Big Data and why is it important?

En el webinar “Big Data, ¿qué es y por qué es importante?”, Fernando González, Vicepresidente Senior de Analítica Empresarial nos muestra a través de ejemplos reales ¿qué problemática actual enfrentan las empresas?, ¿cómo Big Data ayuda a solucionarla?, ¿cómo integrar datos de distintas fuentes? y ¿cómo lograr una medición multi-plataforma? Leer más

Presentacion nov. 6, 2014 | Share

Integrando Social Media al Proceso de Research

Integrating Social Media to Research Process

En el marco del Congreso AMAI 2014 se realizó un taller sobre Social Media Research: Escuchando y Analizando el engagement en Social Media. Leer más

Presentacion nov. 4, 2014 | Share

Understanding the Mobile Consumer: Insights into Ireland’s Mobile Media Usage

Insights into Ireland’s Mobile Media Usage

In order to fully leverage the explosive growth in the mobile arena, publishers, brands and their agencies need to understand how these small devices are having a major impact on consumers' digital consumption. Leer más

White paper nov. 4, 2014 | Share

UK Digital Market Overview September 2014

UK Digital Market Overview September 2014

Your monthly snapshot of digital audience trends. The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just more than 5%. Leer más

Presentacion oct. 29, 2014 | Share

Online Video Consumption in APAC and “Total Video”

Online Video Consumption in APAC

In this presentation, Joe shares key data and insights on online video consumption in APAC, as well as how comScore has worked with some of the biggest broadcasters and online video pureplays to solve the measurement challenges the industry is facing, He also talks about Total Video™ – a new approach to video measurement to help businesses plan,... Leer más