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White paper jul. 29, 2014 | Share

Dutch Digital Market Overview June 2014

Dutch Digital Market Overview June 2014

Your monthly snapshot of digital audience trends. 13.6 million people in The Netherlands accessed the internet via their desktop PCs or laptops in June 2014. Overall, 82% of all internet users also consumed videos online. Leer más

Presentacion jul. 22, 2014 | Share

The State of Social Media in Latin America and the Metrics that Really Matter

The State of Social Media in Latin America and the Metrics that Really Matter

comScore y Shareablee unen fuerzas para presentar el Estado de Social Media en América Latina y las Métricas que Realmente son Importantes, mostrando cómo las marcas están utilizando el contenido para monetizar las diferentes plataformas sociales. Leer más

Presentacion jul. 21, 2014 | Share

The Internet as China’s Consumption Booster

China is well on its way to becoming the world’s Number One online retail market. The e-commerce sector has seen a 30% average annual growth since 2006, and the total value of e-commerce transactions was estimated at about US$ 1.5 trillion. More importantly, the rise of online shopping is generating new and more sophisticated demand, especially in... Leer más

White paper jul. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Leer más

Presentacion jul. 8, 2014 | Share

Captivating the Consumer in an Omni-Channel World: The State of Online Retail

Captivating the Consumer in an Omni-Channel World The State of Online Retail

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success. Leer más

Presentacion jul. 8, 2014 | Share

Advertising Effectiveness: Benchmarks and Best Practices

Advertising Effectiveness: Benchmarks and Best Practices

Digital advertising has evolved from a direct response medium to a branding medium very quickly in the last few years. Digital advertising is also growing in sophistication and importance, so the traditional measures of CPC and CTR cannot be applied to the effectiveness of online brand advertising. Leer más

Presentacion jul. 8, 2014 | Share

Measuring the Evolution of Digital Advertising

Measuring the Evolution of Digital Advertising

As digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there is a lot we can learn by studying its evolution. Leer más

Presentacion jun. 27, 2014 | Share

comScore Breakfast Event: MMX Multi-Platform

As more than 44% of German users access the internet with more than one device a month, today’s challenge is to better understand digital consumer behavior across desktop computers, smartphones and tablets. Leer más

Presentacion jun. 27, 2014 | Share

The State of Social Media in Mexico and the Metrics that Really Matter

The State of Social Media in Mexico and the Metrics that Really Matter

comScore y Shareablee unen fuerzas para presentar el Estado de Social Media en México y las Métricas que Realmente son Importantes, mostrando cómo las marcas están utilizando el contenido en México para monetizar las diferentes plataformas sociales. Leer más

White paper jun. 26, 2014 | Share

Dutch Digital Market Overview May 2014

Dutch Digital Market Overview May 2014

Your monthly snapshot of digital audience trends. In May 2014, there were 13.5 million desktop and laptop internet users, 83% of whom also watched videos online (11.2 million unique viewers). Leer más