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Presentacion ago. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Leer más

Presentacion ago. 23, 2014 | Share

Futuro Digital Chile 2014

Chile Digital Future in Focus 2014

El reporte “Futuro Digital Chile 2014 proporciona una revisión del año digital 2013-204 y los comportamientos presentados en la conducta del consumidor en distintas áreas como: social media, noticias/información, gobierno y deportes. Leer más

Presentacion ago. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Leer más

Presentacion ago. 19, 2014 | Share

Futuro Digital México 2014

Future in Focus Mexico 2014

El reporte “Futuro Digital México 2014" proporciona una revisión del año digital 2013 -2014 y los comportamientos presentados en la conducta del consumidor en distintas áreas como: social media, educación, gobierno, viajes y deportes. Leer más

White paper ago. 14, 2014 | Share

UK Digital Market Overview June 2014

UK Digital Market Overview June 2014

Your monthly snapshot of digital audience trends. The Total Digital Population remained steady at 48.4m unique users. Of the Total Digital Population, 3.3m users accessed the Internet exclusively from mobile devices (smartphone or tablet), 8.8m exclusively from PCs and 36.4m from multiple devices in the month. Leer más

White paper jul. 29, 2014 | Share

Dutch Digital Market Overview June 2014

Dutch Digital Market Overview June 2014

Your monthly snapshot of digital audience trends. 13.6 million people in The Netherlands accessed the internet via their desktop PCs or laptops in June 2014. Overall, 82% of all internet users also consumed videos online. Leer más

Presentacion jul. 22, 2014 | Share

The State of Social Media in Latin America and the Metrics that Really Matter

The State of Social Media in Latin America and the Metrics that Really Matter

comScore y Shareablee unen fuerzas para presentar el Estado de Social Media en América Latina y las Métricas que Realmente son Importantes, mostrando cómo las marcas están utilizando el contenido para monetizar las diferentes plataformas sociales. Leer más

Presentacion jul. 21, 2014 | Share

The Internet as China’s Consumption Booster

China is well on its way to becoming the world’s Number One online retail market. The e-commerce sector has seen a 30% average annual growth since 2006, and the total value of e-commerce transactions was estimated at about US$ 1.5 trillion. More importantly, the rise of online shopping is generating new and more sophisticated demand, especially in... Leer más

White paper jul. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Leer más

Presentacion jul. 8, 2014 | Share

Captivating the Consumer in an Omni-Channel World: The State of Online Retail

Captivating the Consumer in an Omni-Channel World The State of Online Retail

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success. Leer más