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Presentacion abr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. Leer más

Presentacion abr. 22, 2015 | Share

Incremente los Ingresos Digitales Gestionando Viewability y el Tráfico No Humano

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Con Viewability y fraude capturando los encabezados de la industria, los vendedores de medios enfrentan una creciente presión para probar el valor de su inventario por que los anunciantes se puedan sentir seguros que su mensaje es visto por la audiencia correcta para generar un impacto. Esta presentación proporcionan insights clave para ayudarlo a... Leer más

Presentacion abr. 20, 2015 | Share

Desayuno: Midiendo la Salud de Marca

Measuring Brand Health Breakfast

Ante la permanente necesidad de comprender los factores que impulsan los cambios de la marca en el mercado, se requiere de indicadores que le permitan ajustar sus estrategias. En esta presentación, Lisa Hutton nos muestra cómo medir la salud de marca ofreciendo insights multi-dimensionales. Leer más

Presentacion abr. 20, 2015 | Share

IMS Mobile en LatAm

comScore IMS Mobile in LatAm Research Study

comScore, en asociación con IMS Internet Media Services (IMS), dio a conocer los resultados de la primera edición de la investigación IMS Mobile en LatAm, estudio que muestra el comportamiento de los usuarios de telefonía móvil de América Latina y sus relaciones con las aplicaciones móviles específicas, tales como: Twitter, Waze, Foursquare,... Leer más

Presentacion abr. 17, 2015 | Share

2015 Canada Digital Future in Focus Webinar

2015 Canada Digital Future in Focus Webinar

In this presentation, Darrick Li takes an in-depth look at how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. Leer más

White paper abr. 14, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... Leer más

Presentacion abr. 10, 2015 | Share

comScore & Digital Analytix

comScore and Digital Analytix

Knowing that 92% of all global digital data were generated in the last two years, we need urgently to understand how to leverage all the insights generated in real time. Leer más

Presentacion abr. 9, 2015 | Share

Anytime, Anywhere: Measuring Today’s Digital Video Consumer

As content flows across an increasing number of screens, content owners and advertisers need a consistent way to transact in a platform-agnostic world. This presentation will share the latest developments into multi-screen measurement and insights into digital video consumption across screens. Leer más

White paper abr. 2, 2015 | Share

UK Digital Market Overview February 2015

UK Digital Market Overview February 2015

Your monthly snapshot of digital audience trends. In February 2015, 47.6 million users accessed the internet via their desktop, smartphone and tablet devices. Google Sites is top multi-platform destination while SKY and BBC see largest share of mobile only users. Health Properties like Meredith Digital, EMIS and SheKnows Media show highest skews amongst... Leer más

Presentacion mar. 30, 2015 | Share

What's New in Digital Branded Content

What's New in Digital Branded Content

What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands can better measure the impact of branded content. Leer más