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Presentacion oct. 20, 2014 | Share

Futuro Digital Argentina 2014

2014 Argentina Digital Future in Focus

En el reporte “Futuro Digital Argentina 2014” se estudian de cerca las tendencias de las audiencias online por categoría y demografía. Se presentan también las innovaciones que habrá en Argentina para 2015. Leer más

Presentacion oct. 17, 2014 | Share

Lessons Learned in Digital Advertising: From Direct Response to Branding

From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation highlights key learnings comScore has uncovered in the past 10 years. Leer más

Presentacion oct. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Leer más

Presentacion oct. 15, 2014 | Share

Cross Channel Measurement - Understanding Consumer Behaviour Across Multiple Devices

Cross Channel Measurement

In order for to thrive in a world of connected devices, we have to track and measure how people are moving between them. Leer más

Presentacion oct. 14, 2014 | Share

The U.S. Total Video Report

The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most... Leer más

Presentacion oct. 13, 2014 | Share

Television and Online Video - The India Picture

The explosive growth of online video makes it critical for broadcasters and marketers to understand their target audiences, and have visibility across the online video-viewing marketplace. In this presentation, Kedar Gavane shares key data and insights on online video consumption in India to provide a broad view of the landscape. Leer más

Presentacion oct. 13, 2014 | Share

Fresh Strategies for Turbulent Times – Trends Shaping Indian Online Space

In the backdrop of the digital media revolution facing the South Asian news publishing industry as well as the challenge of managing the growth of print media business, Kedar Gavane covers digital trends that are shaping the Indian online space. He also shares insights into the display advertising landscape, multi-platform consumption on digital devices... Leer más

Presentacion oct. 12, 2014 | Share

comScore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland

Delivering Comprehensive Mobile Audience Measurement in Finland

At this exclusive breakfast event in Helsinki, comScore announced the official launch of Mobile Metrix® in Finland. Leer más

Presentacion oct. 10, 2014 | Share

Lecciones Aprendidas en Publicidad Digital

Lessons Learned

A medida que el marketing digital crece en importancia y sofisticación, se hace cada vez más evidente la necesidad de contar con una guía de principios a seguir para sacarle el mayor provecho a este medio. En comScore hemos identificado las lecciones aprendidas claves que ayudan a explicar el estado actual de la industria, y nos guían hacia un planeamiento... Leer más

Presentacion oct. 9, 2014 | Share

5 Things We’ve Learned About Online Video

5 Things We've Learned About Online Video

En el marco del Festival of Media 2014 América Latina, Gian Fulgoni nos habló sobre las cinco cosas que hemos aprendido acerca del video online. Conoce si la monetización de un anuncio es igual en distintos tipos de video así como le futuro del mismo entre otras cosas. Leer más