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Presentacion feb. 2, 2016 | Share

The Value of Trust in Programmatic

Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards verified impressions, cannot be understated in their impact of ROI of the campaign. Leer más

Presentacion dic. 14, 2015 | Share

The Value of a Digital Ad

In this keynote presentation, Cai Fang, Vice President, China, comScore, Inc., together with Rana Deepender, CEO, Greater China, Millward Brown, shared how delivery and brand/sales effect can drive advertising ROI in a cross-media world. Leer más

Presentacion dic. 8, 2015 | Share

comScore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 digital advertising plan

Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising. Leer más

Presentacion dic. 7, 2015 | Share

Futuro Digital Argentina 2015

2015 Argentina Digital Future in Focus

En esta presentación podrá conocer los datos completos de nuestro reporte anual: “Futuro Digital Argentina 2015” y de manera detallada las estadísticas relacionadas con la participación de Argentina en cuanto a la medición publicitaria, engagement, redes sociales y el impacto en el mercado digital, entre otros. Leer más

Presentacion dic. 7, 2015 | Share

Brazil’s Mobile & Multi-Platform Landscape and Trends for 2016

Brazils Mobile Multi Platform Landscape and Trends for 2016

During our last webinar of the year, Luciana Burger, Manager Director for comScore Brazil gave us the Overview of the Internet consumption in Brazil. Leer más

Presentacion dic. 4, 2015 | Share

Understanding The Verified Impression

Understanding The Verified Impression

In order to leverage data to gain insights, the data must be legitimate and relevant. Campaign performance must be viewed after taking into account Invalid Traffic (IVT), brand safety, and viewability. The Verified Impression is one that has taken into account these factors. Leer más

Presentacion dic. 3, 2015 | Share

Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Auf Einladung von DataXu hielt Milan Dolinar, VP Sales DACH bei comScore, in Hamburg und Köln eine Präsentation zum Thema "Top Digital Trends to consider when planning 2016 digital advertising strategies". Leer más

Presentacion dic. 3, 2015 | Share

Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific

Understanding & Measuring Multi-Platform, Multi-Device Consumption across Asia Pacific

The TV viewing landscape has changed dramatically over the years, and consumption has shifted towards online video. This increased competition for eyeballs has resulted in a more fragmented environment across computers, smartphones, tablets, Pay-TV, OTT services and traditional TV, altering consumer dynamics in profound ways. Leer más

Presentacion dic. 3, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been – to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Leer más

Presentacion dic. 3, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

As digital advertising continues to grow in importance and sophistication, finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must. Leer más