Comscore MMX Releases Top 50 Web Ranking for July

The Simpsons Movie Promotion Sparks Growth to Burger King Site making it the Top Gaining Property for July
Summer Vacation Season Continues to Spur Traffic to Travel Sites for the Third Consecutive Month
Top Nine Properties Unchanged in Top 50 Ranking; Viacom Digital Replaces Apple Inc. to Take Number Ten Spot

RESTON, VA, August 17, 2007 – Comscore MMX (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for July 2007. Summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site and July movie releases increased traffic to ticket sites. The month also saw traffic increase to car rental and ground/cruise sites as travel season continued its strong presence in the monthly rankings, while job search sites experienced gains as Americans sought summer jobs and new careers.

The Simpsons Movie Spurs Immense Growth to Burger King Site

As the top gaining property for the month, Burger King experienced a 774-percent increase to 4.2 million visitors. The tremendous jump in traffic was attributed to tie-ins with the recently-released The Simpsons Movie.

Summer Movie Season Drives Traffic to Ticket Sites

With the July release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites propelled the tickets category up 12 percent to 44.9 million visitors for the month. Moviefone gained 2 percent to 13.7 million visitors, while Fandango.com experienced a 62-percent increase to 10.2 million visitors and Movietickets.com saw a 107-percent increase to 6.7 million visitors for the month.

Summer Vacation Continues to Boost Traffic to Travel Sites in July

As vacation season continues, travel-related sites once again enjoyed solid growth for the month. The car rental category increased 15 percent to nearly 7 million visitors making it the top gaining category for July. Enterprise.com led the category with 3.3 million visitors (up 41 percent) followed by Avis Budget group with nearly 3 million visitors (up 14 percent) and Hertz with 1.9 million visitors (up 22 percent). Ground/cruise sites also saw significant gains for the month, reporting a 13-percent increase to 12 million visitors. Amtrack.com led the category with 2.5 million visitors (up 32 percent), followed by Vacationstogo.com with 2.4 million visitors (up 9 percent) and Carnival Cruise Lines with 1.7 million visitors (up 7 percent).

Job Search Sites Experience Growth

In contrast to vacation planning some Americans were in pursuit of a job in July, boosting traffic to job search sites by 11 percent to reach 17.2 million visitors for the month. The category was led by CareerBuilder.com Job Search with 7.9 million visitors (up 3 percent), followed by Monster.com Job Search with 5.5 million visitors (up 6 percent) and Yahoo! HotJobs Job Search with 4.9 million visitors (up 11 percent).

Top 50 Properties

July saw the top nine properties remain unchanged from their June ranking, while Viacom Digital moved up two spots to number 10 attracting more than 43 million visitors. Glam Media jumped five positions to number 34, drawing nearly 21 million visitors in July, and Facebook.com grew 9 percent in unique visitors, moving up three spots to claim number 17 in the ranking.

Top 50 Ad Focus Ranking

In July, Advertising.com remained atop the Ad Focus Ranking, reaching 88 percent of the more than 180 million Americans online. Google Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73 percent of the U.S. online population. Mapquest and Kontera also entered the ranking in July at positions 32 and 38, respectively. Finally, Interclick experienced a seven spot increase to number 22, reaching 41 percent of Americans online.

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2007 vs. June 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Total Unique Visitors (000)

Jun-07

Jul-07

% Change

Rank by Unique Visitors

Total Internet : Total Audience

178,839

180,078

1

N/A

Burger King

479

4,188

774

241

FANDANGO.COM

6,297

10,210

62

93

MediaNews Group, Inc.

3,340

5,172

55

193

Geosign Technologies

3,064

4,569

49

223

Foot Locker Sites

2,813

3,985

42

249

Hollywood Media Corp.

9,324

12,670

36

70

Revolution Health Network

3,047

4,014

32

248

Shop.com Sites

3,341

4,390

31

233

Mezi Media Sites

10,521

13,771

31

61

Cablevision

3,262

4,264

31

239

*Ranking based on the top 250 properties in July 2007

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
July 2007 vs. June 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Total Unique Visitors (000)

Jun-07

Jul-07

% Change

Total Internet : Total Audience

178,839

180,078

1

Car Rental

6,041

6,953

15

Ground/Cruise

10,624

12,018

13

Entertainment - News

42,057

47,484

13

Tickets

40,246

44,906

12

Toys

19,255

21,428

11

Job Search

15,472

17,160

11

Real Estate

41,385

44,765

8

Incentives

15,375

16,509

7

Manufacturer

26,185

27,956

7

Lotto/Sweepstakes

27,219

28,914

6

TABLE 3

Comscore Top 50 Properties (U.S.)
July 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

180,078

1

Yahoo! Sites

133,428

26

CRAIGSLIST.ORG

23,946

2

Google Sites

123,892

27

United Online, Inc

23,683

3

Time Warner Network

123,702

28

Bank of America

23,325

4

Microsoft Sites

118,154

29

Superpages.com Network

22,526

5

Fox Interactive Media

81,233

30

CBS Corporation

22,258

6

eBay

79,787

31

Shopzilla.com Sites

21,983

7

Amazon Sites

52,702

32

CareerBuilder LLC

21,723

8

Ask Network

51,885

33

Comcast Corporation

20,659

9

Wikipedia Sites

46,372

34

Glam Media

20,656

10

Viacom Digital

43,056

35

Yellowpages.com Network

20,600

11

New York Times Digital

42,710

36

Real.com Network

20,298

12

Apple Inc.

42,561

37

Lycos Sites

20,268

13

Weather Channel, The

38,534

38

Gannett Sites

20,089

14

Adobe Sites

33,361

39

Travelport

19,689

15

Gorilla Nation

32,560

40

ARTISTdirect Network

19,603

16

CNET Networks

32,182

41

ESPN

18,227

17

FACEBOOK.COM

30,557

42

WhitePages

17,919

18

Target Corporation

30,391

43

Cox Enterprises Inc.

17,777

19

AT&T, Inc.

29,692

44

Citysearch

17,251

20

Expedia Inc

29,243

45

WebMD Health

16,829

21

Wal-Mart

29,213

46

E.W. Scripps

16,819

22

Monster Worldwide

25,753

47

The Mozilla Organization

16,742

23

Verizon Communications Corporation

25,151

48

Weatherbug Property

16,289

24

Photobucket.com LLC

24,188

49

iVillage.com: The Womens Network

15,925

25

Disney Online

23,948

50

Ticketmaster

15,170

TABLE 4

Comscore Ad Focus Ranking (U.S.)
July 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

180,078

100%

1

Advertising.com**

158,905

88%

26

MYSPACE.COM

69,617

39%

2

ValueClick**

131,914

73%

27

Vibrant Media**

65,427

36%

3

Yahoo!

131,693

73%

28

adconion media group**

64,621

36%

4

Google Ad Network**

131,057

73%

29

Gorilla Nation Media

64,434

36%

5

Tribal Fusion**

128,884

72%

30

AdDynamix.com**

64,210

36%

6

Blue Lithium**

119,476

66%

31

MSN.COM Home Page

54,647

30%

7

Specific Media**

119,088

66%

32

Mapquest

54,084

30%

8

Casale Media Network**

118,389

66%

33

Ask Network

51,885

29%

9

Google

116,186

65%

34

Undertone Networks**

51,859

29%

10

AOL Media Network

113,875

63%

35

YOUTUBE.COM

44,180

25%

11

Traffic Marketplace**

109,284

61%

36

Business.com Network

43,663

24%

12

MSN-Windows Live

105,438

59%

37

EBAY.COM Home Page

41,164

23%

13

DRIVEpm**

96,290

53%

38

Kontera**

39,149

22%

14

24/7 Real Media**

95,503

53%

39

ABOUT.COM

37,057

21%

15

YAHOO.COM Home Page

93,923

52%

40

FACEBOOK.COM

30,557

17%

16

Tremor Media

92,490

51%

41

WEATHER.COM

28,565

16%

17

AOL

90,936

50%

42

Nick Kids & Family

26,150

15%

18

CPX Interactive**

79,683

44%

43

Real Cities Network

25,395

14%

19

Burst Media**

76,422

42%

44

Disney Online

23,948

13%

20

Centro

75,320

42%

45

PHOTOBUCKET.COM

23,623

13%

21

PrecisionClick**

74,538

41%

46

CareerBuilder Network

22,859

13%

22

Interclick**

74,011

41%

47

IMDB.COM

22,805

13%

23

ContextWeb**

72,935

41%

48

Superpages.com Network

22,526

13%

24

AdBrite**

72,414

40%

49

CNN

22,494

12%

25

EBAY.COM

69,690

39%

50

Yellowpages.com Network

20,600

11%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July.For instance, Yahoo! was seen by 73 percent of the more than 180 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About Comscore MMX

Comscore MMX, a division of Comscore, Inc., provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
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Comscore, Inc.
+44 (0) 20 7099 1784
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