Comscore MMX Ranks Top 50 U.S. Web Properties for July 2008

Travel Sites Continue to See Strong Gains During Summer Months

Retail, Movie and Entertainment News Sites Keep Americans Entertained During July

RESTON, VA, August 15, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the Comscore MMX service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including travel, retail, tickets and entertainment news.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of Comscore MMX. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

Traffic to Travel Sites Continues to Grow

Several travel categories gained in July as Americans left for summer vacations. The travel – ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.

The hotels/resorts category gained 6 percent to more than 34 million visitors. Some of the top-gainers in the category included Hotels.com (up 6 percent to 5.2 million), Choice Hotels International (up 8 percent to 3.2 million) and HolidayInn.com (up 11 percent to 2.7 million).

Certain Retail Categories Gain Despite Weak Economy

Despite a sluggish retail economy in the U.S., a handful of retail categories achieved traffic increases in July, possibly due to consumers shopping online instead of using expensive gasoline to drive to the store. Retail - consumer goods sites rose 8 percent to 22.5 million visitors, including double-digit growth by Staples.com Sites (up 22 percent to 6.5 million visitors), Office Depot (up 12 percent to 4.8 million visitors), and DisneyShopping.com (up 32 percent to 1.6 million visitors).

Meanwhile, the retail - mall category increased 7 percent to 28 million visitors, led by AOL Shopping with 6.3 million visitors (up 19 percent), MSN Shopping with 5.8 million visitors and QVC Sites with 5 million visitors.

The Dark Knight and other Summer Movies Drive Traffic to Ticket Sites

With the release of several highly anticipated summer films, most prominently The Dark Knight, retail – ticket sites grew 5 percent to more than 44 million visitors as movie goers pre-purchased tickets to avoid long lines and sell outs at theaters. Moviefone led the category with 17.5 million visitors (up 12 percent), while Fandango posted a 29-percent gain to 9.3 million visitors and MovieTickets.com jumped 13 percent to 4.7 million visitors.

Hot Celebrity Gossip Stories Prompt Growth at Entertainment News Sites

July was packed with major celebrity stories including the birth of Angelina and Brad’s twins and Christie Brinkley’s public divorce, which helped boost the entertainment news category 5 percent to 52.7 million visitors. Gossip site omg! led the category with more than 16 million visitors, a 19-percent gain from June, followed by TMZ with 9.7 million visitors (up 9 percent) and People with 8.8 million visitors (up 4 percent).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 141.6 million Americans in July, while Yahoo! Sites captured the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS Corporation jumped 27 spots to #10 due to its recent acquisition of CNET Networks, which resulted in an incremental gain of nearly 30 million visitors to the property. Ask Network moved up two positions in the top 10 to #7 with 58.6 million visitors.

Top 50 Ad Focus Ranking

Platform-A, which includes Advertising.com, Quigo and other ad networks, led the Ad Focus ranking in July, reaching 90 percent of the 189 million Americans online. Yahoo! Network (85 percent reach) ranked second, followed by Google Ad Network (81 percent reach), and Specific Media (81 percent reach).

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
July 2008 vs. June 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Jun-08

Jul-08

% Change

Rank by Unique Visitors

Total Internet : Total Audience

189,873

189,134

0

N/A

CBS Corporation

20,867

48,191

131

10

The Mozilla Organization

9,634

18,323

90

42

Infospace Network

9,840

13,467

37

69

General Mills

4,230

5,779

37

185

Nordstrom, Inc.

3,810

5,201

37

205

ABCNEWS DIGITAL

5,911

8,058

36

127

GSN Games Network

4,627

6,308

36

173

Vlaze Media Networks, Inc.

6,190

8,386

35

120

GAMEVANCE.COM

4,158

5,588

34

194

EVERSAVE.COM

5,398

7,192

33

145

*Ranking based on the top 250 properties in July 2008

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
July 2008 vs. June 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Jun-08

Jul-08

% Change

Total Internet : Total Audience

189,873

189,134

0

Travel - Ground/Cruise

11,484

12,663

10

Retail - Consumer Goods

20,795

22,455

8

Retail - Mall

26,123

28,068

7

Retail - Movies

25,251

26,985

7

Travel - Information

44,631

47,569

7

Travel - Hotels/Resorts

32,282

34,095

6

Online Gambling

12,038

12,648

5

Retail - Tickets

42,166

44,228

5

Entertainment - News

50,315

52,735

5

Career Services and Development

59,031

61,544

4

TABLE 3

Comscore Top 50 Properties (U.S.)
July 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

189,134

1

Google Sites

141,579

26

Verizon Communications Corporation

28,508

2

Yahoo! Sites

140,302

27

Gorilla Nation

27,896

3

Microsoft Sites

120,173

28

Superpages.com Network

27,651

4

AOL LLC

111,396

29

Yellowpages.com Network

26,139

5

Fox Interactive Media

88,321

30

United Online, Inc

25,394

6

eBay

70,868

31

Expedia Inc

24,903

7

Ask Network

58,566

32

Photobucket.com LLC

24,721

8

Amazon Sites

58,462

33

Bank of America

23,933

9

Wikipedia Sites

53,129

34

CareerBuilder LLC

22,582

10

CBS Corporation

48,191

35

Real.com Network

21,877

11

Apple Inc.

46,080

36

Demand Media

21,604

12

New York Times Digital

43,853

37

Shopzilla.com Sites

21,446

13

Turner Network

43,570

38

WordPress

20,929

14

Glam Media

43,038

39

Monster Worldwide

20,496

15

Viacom Digital

42,547

0

Gannett Sites

19,484

16

FACEBOOK.COM

39,087

41

WhitePages

19,396

17

craigslist, inc.

34,157

42

The Mozilla Organization

18,323

18

Weather Channel, The

33,486

43

ESPN

18,101

19

Time Warner - Excluding AOL

31,989

44

Weatherbug Property

18,057

20

Wal-Mart

31,637

45

Travelport

17,748

21

Comcast Corporation

30,109

46

Experian Interactive

17,687

22

Disney Online

29,475

47

Cox Enterprises Inc.

17,650

23

Adobe Sites

29,403

48

iVillage.com: The Womens Network

17,412

24

AT&T, Inc.

29,306

49

Hearst Corporation

17,389

25

Target Corporation

28,542

50

WebMD Health

17,277

TABLE 4

Comscore Ad Focus Ranking (U.S.)
July 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

189,134

100%

1

Platform-A**†

171,062

90%

26

Undertone Networks**

81,372

43%

2

Yahoo! Network**

160,355

85%

27

Centro

78,276

41%

3

Google Ad Network**

153,529

81%

28

MYSPACE.COM*

75,295

40%

4

Specific Media**

153,258

81%

29

Vibrant Media**

73,978

39%

5

ValueClick Networks**

148,401

78%

30

Ybrant - Oridian - ADdynamix Network**

73,461

39%

6

Tribal Fusion**

142,736

75%

31

YOUTUBE.COM

73,322

39%

7

Yahoo!

138,309

73%

32

NNN Total Newspapers: U.S.

69,184

37%

8

YuMe Video Network - Media Partners ††

136,455

72%

33

Gorilla Nation Media

65,759

35%

9

Google

133,184

70%

34

Ask Network

58,566

31%

10

adconion media group**

130,155

69%

35

MSN.COM Home Page

57,585

30%

11

Casale Media Network**

129,944

69%

36

EBAY.COM

57,007

30%

12

Traffic Marketplace**

127,758

68%

37

IAC Ad Solutions – Media Partners

54,639

29%

13

DRIVEpm**

125,312

66%

38

TattoMedia**

53,854

28%

14

Revenue Science**

123,381

65%

39

Kontera**

53,328

28%

15

interCLICK**

122,496

65%

40

AMAZON.COM

48,336

26%

16

24/7 Real Media**

120,359

64%

41

MapQuest

47,441

25%

17

AOL Media Network

111,396

59%

42

Vizi Inc**

47,408

25%

18

CPX Interactive**

110,918

59%

43

NNN Top 25

47,178

25%

19

MSN-Windows Live

105,967

56%

44

Real Cities Network

47,075

25%

20

Tremor Media - Media Partners

104,687

55%

45

IB Local Network

47,029

25%

21

ADSDAQ by ContextWeb**

103,431

55%

46

PrecisionClick**

43,605

23%

22

Turn, Inc**

93,171

49%

47

AdOn Network**

42,655

23%

23

Burst Media**

91,054

48%

48

Epic Advertising (Azoogle Network Only)**

40,435

21%

24

Collective Media**

89,560

47%

49

FACEBOOK.COM

39,087

21%

25

AdBrite**

81,520

43%

50

EBAY.COM Home Page

38,732

20%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! was seen by 73 percent of the 189 million Internet users in July.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

† The Platform A ad network is an aggregation of ad servers used by the following individual advertising network entities: Advertising.com, Tacoda, AOL, Quigo and Userplane.

†† Comscore has verified that a legitimate business relationship exists between YuMe and Microsoft through documentation provided. Therefore the YuMe Video Network – Media Partners entity meets all current rules for inclusion as a custom entity in the Ad Focus category.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com