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junio 11, 2010

comScore Releases May 2010 U.S. Search Engine Rankings

RESTON, VA, June 11, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2010, Americans conducted 15.9 billion core searches, up 3 percent vs. April.

May 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in May with 63.7 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.3 percent), and Microsoft Sites (up 0.3 percentage points to 12.1 percent). Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. (For more detail on contextual searches, please read our recent post on the comScore Voices blog: http://blog.comscore.com/2010/06/changes_in_search_landscape.html) Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.3 percent.

comScore Core Search Report*
May 2010 vs. April 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
Apr-10 May-10 Point Change May-10 vs. Apr-10
Total Core Search 100.0% 100.0% N/A
Google Sites 64.4% 63.7% -0.7
Yahoo! Sites 17.7% 18.3% 0.6
Microsoft Sites 11.8% 12.1% 0.3
Ask Network 3.7% 3.6% -0.1
AOL LLC Network 2.4% 2.3% -0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 15.9 billion searches in May, up 3 percent from April. Google Sites accounted for 10.2 billion searches (up 2 percent), followed by Yahoo! Sites with 2.9 billion (up 6 percent), Microsoft Sites with 1.9 billion (up 6 percent), Ask Network with 577 million and AOL LLC with 361 million.

comScore Core Search Report*
May 2010 vs. April 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
Apr-10 May-10 Percent Change May-10 vs. Apr-10
Total Core Search 15,532 15,935 3%
Google Sites 10,006 10,158 2%
Yahoo! Sites 2,752 2,908 6%
Microsoft Sites 1,829 1,930 6%
Ask Network 574 577 1%
AOL LLC 371 361 -3%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

May 2010 U.S. Expanded Search Rankings

In the May analysis of the top properties where search activity is observed, Google Sites led the search market with 14.4 billion search queries, followed by Yahoo! Sites with 3.0 billion queries and Microsoft Sites with 2.0 billion. Amazon Sites experienced substantial growth during the month with a 14-percent increase to 280 million searches.

comScore Expanded Search Query Report
May 2010 vs. April 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Expanded Search Entity Search Queries (MM)
Apr-10 May-10 Percent Change May-10 vs. Apr-10
Total Internet 23,658 24,415 3%
Google Sites 13,996 14,444 3%
 Google 10,556 10,822 3%
 YouTube/All Other 3,440 3,622 5%
Yahoo! Sites 2,839 2,994 5%
 Yahoo! 2,827 2,981 5%
 All Other 12 13 8%
Microsoft Sites 1,883 2,001 6%
 Bing 1,575 1,636 4%
 Microsoft/All Other 308 365 19%
Ask Network 719 714 -1%
 ASK.COM 327 319 -2%
 MyWebSearch.com/ All Other 392 395 1%
craigslist, inc. 685 689 1%
eBay 641 647 1%
AOL LLC 604 610 1%
 AOL Search Network 302 290 -4%
 MapQuest/All Other 302 320 6%
Facebook.com 624 609 -2%
Fox Interactive Media 312 310 -1%
 MySpace 309 307 -1%
 All Other 3 3 0%
Amazon Sites 245 280 14%

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Etiquetas: AOL, Audience Analytics, Bing, Google, Rankings, Search, Yahoo