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abril 11, 2012

comScore Releases March 2012 U.S. Search Engine Rankings

RESTON, VA, April 11, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in March with 66.4 percent market share, followed by Microsoft Sites with 15.3 percent and Yahoo! Sites with 13.7 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

comScore Explicit Core Search Share Report*
March 2012 vs. February 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Feb-12 Mar-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.4% 66.4% 0.0
Microsoft Sites 15.3% 15.3% 0.0
Yahoo! Sites 13.8% 13.7% -0.1
Ask Network 3.0% 3.0% 0.0
AOL, Inc. 1.5% 1.6% 0.1

*“Explicit Core Search” excludes contextually driven searches that do not
 reflect specific user intent to interact with the search results.

18.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 12.2 billion (up 4 percent). Microsoft Sites ranked second with 2.8 billion searches (up 5 percent), followed by Yahoo! Sites with 2.5 billion (up 4 percent), Ask Network with 555 million (up 4 percent) and AOL, Inc. with 285 million (up 7 percent).

comScore Explicit Core Search Query Report
March 2012 vs. February 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Feb-12 Mar-12 Percent Change
Total Explicit Core Search 17,588 18,358 4%
Google Sites 11,673 12,187 4%
Microsoft Sites 2,684 2,808 5%
Yahoo! Sites 2,430 2,523 4%
Ask Network 535 555 4%
AOL, Inc. 266 285 7%

"Powered By" Reporting

In March, 68.6 percent of searches carried organic search results from Google, while 25.9 percent of searches were powered by Bing (versus 26.2 percent in February).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Etiquetas: AOL, Audience Analytics, Bing, Google, Rankings, Search, Yahoo