Driving Stronger ROI with Real Time Branding Insights Brazil
In this presentation Alex Banks, comScore VP Latin America and Managing Director Brazil presents how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution. Leer más
Etiquetas: Ad Impressions, Ad Validation, AdvertisingcomScore Lanza Ad Metrix en México: La Solución de Inteligencia Competitiva para la Industria de la Publicidad Online
comScore publicó hoy un análisis del mercado publicitario online en México con datos extraídos de comScore Ad Metrix. El servicio fue lanzado al mercado Mexicano en Marzo de este año y ofrece información integral a los anunciantes, agencias y medios sobre la entrega de impresiones de anuncios de display, la composición demográfica de las audiencias... Leer más
Por: Ana Laura Zain Etiquetas: Ad Impressions, Advertising, Audience Measurement, DemographicscomScore Releases May 2013 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Leer más
Por: Stephanie Flosi Etiquetas: Ad Impressions, Advertising, Engagement, Google, Video, Rankings, Streaming, Top 10 Sites, YouTube
comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World
This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Leer más
Por: Jodi McDermott Etiquetas: Big Data, Engagement, Multi-Platform, Smartphone, Tablets
UK Digital Market Overview June 2013
Britons surfing the web via PC remained strong at 44.6m unique users, with video consumption growing slightly month on month. Leer más
Por: Ayaan Mohamud Etiquetas: Demographics, Mobile, Multi-Platform, Video, Rankings, Top 10 SitescomScore Releases May 2013 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted. Leer más
Por: Stephanie Flosi Etiquetas: AOL, Bing, Google, Rankings, Búsqueda, Yahoo
New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore... Leer más
New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore... Leer más
New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners
The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore related... Leer más
Asia Pacific Has Largest Daily Online Gaming Audience
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis. The number of daily gamers differs across the continents with an average of 47.9 million internet users in Asia Pacific accessing an online gaming site daily, followed by Europe with 45.6 million daily... Leer más