Comscore MMX Ranks Top 50 U.S. Web Properties for August 2013

Americans Ready for New School Year at Education and Retail Sites

Fantasy Football Drives Traffic to Online Gambling Category

RESTON, VA, September 24, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for August 2013 based on data from the Comscore MMX service. With millions of students returning to the classrooms in August, Web traffic gained at education and retail sites as families and students made final preparations for a new school year. Fantasy Football players geared up for new season of competition, sending increased traffic to the Online Gambling category.

Table 1

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
August 2013 vs. July 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Jul-13

Aug-13

% Change

Total Internet : Total Audience

225,359

225,257

0

Family & Youth – Education

29,396

37,539

28

Retail – Books

21,604

26,392

22

Education – Information

60,366

67,395

12

Gambling – Online Gambling

12,769

13,978

9

Lifestyles – Beauty/Fashion/Style

68,110

74,211

9

Career Services and Development – Training and Education

11,728

12,753

9

Lifestyles – Food

82,659

89,725

9

Retail – Fragrances/Cosmetics

14,429

15,381

7

Retail – Flowers/Gifts/Greetings

15,676

16,694

6

Retail – Computer Software

54,108

57,317

6

Table 2

Comscore Top 50 Properties (Desktop Only)
August 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Rank

Property

Unique Visitors
(000)

Rank

Property

Unique Visitors
(000)

Total Internet : Total Audience

225,257

1

Yahoo! Sites

196,432

26

ESPN

38,337

2

Google Sites

191,602

27

Hearst Corporation

37,803

3

Microsoft Sites

175,964

28

YP Local Media Network

37,540

4

Facebook

136,510

29

Federated Media Publishing

36,974

5

AOL, Inc.

115,895

30

TWITTER.COM

36,274

6

Amazon Sites

114,758

31

TUMBLR.COM

34,940

7

Glam Media

90,620

32

WebMD Health

34,581

8

Wikimedia Foundation Sites

83,193

33

Adobe Sites

33,378

9

CBS Interactive

82,442

34

WORDPRESS.COM

32,651

10

Turner Digital

77,214

35

NETFLIX.COM

30,592

11

Ask Network

76,495

36

New York Times Digital

30,181

12

Apple Inc.

74,635

37

Meredith Digital

29,402

13

eBay

71,875

38

Fox News Digital Network

28,872

14

Viacom Digital

67,869

39

AVG Technologies

28,623

15

Comcast NBCUniversal

60,386

40

Conde Nast Digital

27,742

16

About

56,987

41

Disney Online

27,637

17

Gannett Sites

55,880

42

T365 - Tribune

27,390

18

Weather Company, The

55,191

43

TechMedia Network

27,355

19

VEVO

55,060

44

Time Warner (Excl. Turner/WB)

27,306

20

Demand Media

53,111

45

Scripps Networks Interactive Inc.

26,903

21

Linkedin

51,544

46

Everyday Health

26,823

22

craigslist, inc.

49,497

47

NetShelter Technology Media

26,704

23

Wal-Mart

43,300

48

Target Corporation

25,908

24

Answers.com Sites

43,074

49

PINTEREST.COM

25,666

25

YELP.COM

41,372

50

EA Websites

25,348

Table 3

Comscore Ad Focus Rankings (Desktop Only)
August 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

225,257

100.0

1

ShareThis

198,497

88.1

1

Google Ad Network**

211,190

93.8

2

Yahoo! Sites

196,432

87.2

2

AT&T AdWorks**

192,182

85.3

3

Outbrain

187,508

83.2

3

AOL Advertising**

191,978

85.2

4

Google

180,494

80.1

4

Real Media Group - 24/7 Access**

186,881

83.0

5

YOUTUBE.COM*

134,051

59.5

5

Casale Media - MediaNet**

182,936

81.2

6

FACEBOOK.COM

132,768

58.9

6

Criteo**

178,847

79.4

7

AOL, Inc.

115,895

51.5

7

ValueClick Networks**

178,670

79.3

8

MSN

114,395

50.8

8

Genome from Yahoo!**

177,424

78.8

9

AMAZON.COM*

96,076

42.7

9

RadiumOne**

173,383

77.0

10

Glam Media

90,620

40.2

10

Collective Display**

171,824

76.3

11

Bing

90,313

40.1

11

Microsoft Media Network US**

171,611

76.2

12

Ask Network

76,495

34.0

12

Federated Media Publisher Network**

171,596

76.2

13

Blogger

61,810

27.4

13

Exponential - Tribal Fusion**

165,515

73.5

14

Windows Live

61,049

27.1

14

Burst Media**

165,237

73.4

15

About

56,987

25.3

15

Specific Media**

164,866

73.2

16

Gannett Sites

55,880

24.8

16

Cox Digital Solutions - Network**

163,972

72.8

17

Demand Media

53,111

23.6

17

Vibrant Media**

161,518

71.7

18

5min Media Platform

52,369

23.2

18

PulsePoint**

147,501

65.5

19

Linkedin

51,544

22.9

19

Rocket Fuel**

131,899

58.6

20

Weather Channel, The

49,827

22.1

20

Adconion Media Group**

128,441

57.0

21

MTV Music Group

49,496

22.0

22

Answers.com Sites

43,074

19.1

Top DSP/SSP/Ad Exchange Entities

23

CNN

41,666

18.5

1

Rubicon Project REVV Platform**

213,775

94.9

24

YELP.COM

41,372

18.4

2

Fulcrum5**

182,224

80.9

25

APPLE.COM

40,477

18.0

3

engage:BDR**

156,549

69.5

26

WALMART.COM

40,381

17.9

27

IMDb

39,288

17.4

28

ESPN

38,337

17.0

29

YP Local Media Network

37,540

16.7

30

CBS News

37,496

16.6

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



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